Marcelo Freire

The Use of Radio by Brazilian Teenagers and the Process of Digital Convergence

This article stems from the supposition that a process of convergence affects habits in the uses of radiophonic content by the average Brazilian adolescent. With the intention of proving this argument and of obtaining data indicative of juvenile behavior in relation to radio, students between the ages of 15 and 19 from the second year in public secondary schools were surveyed. The students were drawn from the four main urban centers in Brazil (Belo Horizonte, Porto Alegre, Rio de Janeiro, and São Paulo), where the industry of radio broadcasting is more developed. As a control group, a sample similar to the city of Frederico Westphalen, in the interior of the state of Rio Grande do Sul was used. In methodological terms, the option used was an open-ended questionnaire, allowing for a qualitative approach, as well as the gathering of basic quantitative data. The results indicate a relative separation between the teenagers researched and the context.