Marco Galvagno

Theory of value co-creation: a systematic literature review

Purpose – The purpose of this paper is to summarize and classify extant research and to better understand the past, present, and future state of the theory of value co-creation. Its main objectives are: to identify the different theoretical perspectives and research streams that characterize and define the co-creation literature, and to highlight the connections between them; to look for emerging trends and gaps in the literature by comparing the most recent papers with those representing the fields core. Design/methodology/approach – The paper relies on bibliometric data: co-citation techniques were employed to select, analyze, and interpret citation patterns within the co-creation literature. Findings – The paper identified two main clusters, as well as specific research streams and common themes, representing scholarly journals’ publications on co-creation over the past years. These research streams and themes apply three different theoretical perspectives: service science, innovation and technology m...

The Intellectual Structure of the Anti-Consumption and Consumer Resistance Field: An Author Co-Citation Analysis

Purpose – Given the variety of approaches characterising the research area of anti-consumption and consumer resistance, the purpose of this paper is to conduct a literature review to explore the structure of this interesting research domain and to better understand its origins, current state of development, and future trends.Design/methodology/approach – An author co-citation analysis was performed using the SSCI of the Thomson-ISI database. A sample of 48 authors was identified, and the co-citation frequencies were analysed.Findings – The study reveals the former and present structure of the anti-consumption and consumer resistance field of inquiry. Two levels of analysis, five areas of interest, and nine theoretical approaches were acknowledged. These results are useful in providing future direction, particularly in terms of the research gaps and the expected topical areas of interest.Research limitations/implications – Although quite rigorous, co-citation analysis is subject to some limitations that can bias the results of the research: primarily, the inability to distinguish between good citations and bad citations.Originality/value – The study contributes to a clear-cut representation of the field of anti-consumption and consumer resistance. From an academic perspective, it provides clear tools for researchers to identify potential new directions as well as to locate their work within the field. It also provides a useful approach for new researchers, as they can identify the main approaches and areas of interest. From a practical point-of-view, it can serve as an introduction to the field for students and managers.

Analysing the Intellectual Structure of E-Service Research

Despite the importance that e-service is gaining among firms and public administrations, academic research on this topic is still in its infancy (Santos, 2003), and relatively little work has been carried out. Although prior analyses have examined the rise and fall of specific theories or research topics within the e-service research field (Rust & Lemon, 2001; Rust & Kannan, 2002; Javalgi et al., 2004; Scupola et al., 2009), they have rarely focused on fundamental questions such as: what types of articles have been influential in e-service research? Does the e-service research field have different subfields, and what is the relationship, if any, among them? The purpose of this study is to answer the above-mentioned questions by using a bibliometric approach. The analysis, by identifying relevant concepts and theories that have emerged in the field of e-service, may help interested researchers identify how they can contribute to the field of e-service – by adding and enriching emerging groups or acting as bridges across groups.

The Dynamic Capabilities View of Coopetition: The Case of Intel, Apple and Microsoft

Over the last years, there has been a significant increase in the use of coopetition as a strategic device. We propose a dynamic capabilities view of coopetition to examine the evolution and impact of a relationship between firms that start as partners and become competitors. We show that a firms propensity to coopete derives from its dynamic capabilities originating through the creation, integration and reconfiguration of the alliance competencies formed through its cooperative activity. We build on the analysis of the cooperation of Intel and Microsoft, known as Wintel, and the recent alliance between Intel and Apple, that we call Mactel. The use of a single case study obeys to the explanatory nature of research questions we attempt to answer.

Antecedents of interpersonal trust in customer-pharmacist relationships

The paper aims to examine the antecedents of customer trust in salespersons. In particular, it looks at the relationship between customers and pharmacists. The paper empirically tests expertise, customer orientation, selling orientation, and likeability as the main drivers of trust in the pharmacist. To test our conceptual model, we run a multiple linear regression by employing the Ols methodology on a dataset from a sample of 209 pharmacy clients located in a big city of the South of Italy. Results indicate that, in order of importance, likeability, customer orientation, and expertise are positively related to trust in the pharmacist, while selling orientation is negatively related. This study deepens the work of Castaldo and colleagues (2012) regarding the concept of trust in the context of pharmacies through a further examination of trust in the pharmacist, which is one of the components of their model.

Second-hand shopping. analisi delle motivazioni d’acquisto e implicazioni per la distribuzione

Lo studio propone l’analisi delle motivazioni d’acquisto di prodotti di seconda mano ed individua alcuni segmenti di domanda. Specificamente, si individuano quattro motivazioni principali (la motivazione edonistica, quella critica, quella basata sul collezionismo, quella economica) e tre gruppi di acquirenti: critici non gaudenti, edonisti occasionali e collezionisti incuranti. I risultati ottenuti da un lato confermano gli studi precedenti, dall’altro fanno emergere alcune motivazioni solo in parte considerate in letteratura come quella critica o quella basata sul collezionismo. Dal punto di vista del retail, si evidenzia come il fenomeno dell’usato non debba essere considerato una moda passeggera, bensi un mercato florido ed in espansione, che puo modificare le dinamiche competitive di alcune imprese commerciali.

Information Systems and Service Research: A Co-citation Analysis

In this paper, authors focus on those contributions to the IS and Service literature recognized as being the most influential, using co-citation analysis. The aim is to explore and review the research domain in order to better understand the origins, the current state of development and future trends.