Marco Pellicano
University of Salerno
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Publication
Featured researches published by Marco Pellicano.
System | 2017
Antonio Botti; Antonella Monda; Marco Pellicano; Carlo Torre
This paper proposes a re-conceptualization of the port supply chain as a smart service system, in accordance with the theory of service science. Starting from a short literature review about the port supply chain approach and service science, a new comprehensive framework is provided to better understand seaport dynamics and the creation of competitive port supply chains. The methodology used is the case study approach. The Authors examined the Port of Salerno (Italy) and re-conceptualized it as a smart port service system. The originality of the work lies in the application of service science as a lens to re-conceptualize the port supply chain, that allows the implementation of a logistic framework. Both theoretical and practical implications are provided to enrich the literature about port supply chains and to support port operators.
System | 2017
Maria Vincenza Ciasullo; Silvia Cosimato; Marco Pellicano
In the service economy, scholars and practitioners are even more focused on the development and appliance of innovative services. The importance of service innovation is rising in many sectors and among different organizations. Several disciplines (e.g., marketing, management, operations research, etc.) deal with this innovation, a concept widely used, but with different definitions. In this paper, service innovation has been analyzed according to the Service Dominant Logic (S-D Logic) and a service ecosystem perspective. The literature still calls for a greater understanding of how a new or renewed combination of resources affects the shaping of service ecosystems. To contribute to filling this gap, this study explores the practices that different actors, enact to co-create value in novel ways; i.e., service innovation. The paper is structured as follows. In the first section, the main academic contributions on service research have been reviewed, focusing on healthcare service innovation. This is followed by the research method and discussion of the research findings. Finally, the theoretical and managerial implications have been detailed and an agenda for future research suggested. The paper offers interesting insights to develop new or renewed practices that foster the reshaping and maintaining of a healthcare service ecosystem. Some recommendations are included to support managers in the development of service innovation strategies.
QUT Business School; School of Management | 2018
Marco Pellicano; Maria Vincenza Ciasullo; Orlando Troisi; Gian Luca Casali
This chapter discusses how the relational logic is one of the most interesting and profitable management paradigms to understand firms’ behaviour and to foster value co-creation processes.
International Journal of Electronic Marketing and Retailing | 2016
Mario Siglioccolo; Mirko Perano; Alfonso Siano; Marco Pellicano; Ian Baxter
Even though a number of studies have focused on museum websites, specific studies about top Italian museums and the services provided online have not been found. This paper aims to fill this gap in the literature and investigate the online services performed by top Italian museums. The objective is to determine whether these museums have developed their own website, and what kind of services they provide to their online visitors. The presence or lack of services provided was recorded with the adoption of a descriptive approach, based on qualitative content analysis principles. Results are shown in terms of three kinds of services provided (virtual visit opportunities, e-commerce services, and e-relation tools). Results provide managers a mapping of the services provided by their specific museum. Nevertheless, they need to be expanded with further primary research.
Archive | 2010
Marco Pellicano; Maria Vincenza Ciasullo
Archive | 2018
Sergio Barile; Marco Pellicano; Francesco Polese
Proceedings of the 13th EBES Conference | 2014
Marco Pellicano; Massimiliano Vesci; Orlando Troisi; Silvia Cosimato; Carmela Tuccillo
QUT Business School | 2016
Marco Pellicano; Mirko Perano; Gian Luca Casali
Toulon-Verona Conference "Excellence in Services" | 2015
Marco Pellicano; Maria Vincenza Ciasullo; Giulia Monetta; Maureen Galvin
Archive | 2015
Marco Pellicano; Maria Vincenza Ciasullo; Giuseppe Festa