Marek Angowski

Wpływ działań promocyjnych na zachowania zakupowe młodych konsumentów na rynku żywności

Knowing the preferences and behaviour of customers is the key factor determining the market success of enterprises. Customers’ behaviour on the market is the result of many economic and non-economic determinants, which stem from environmental conditions and are connected with the internal conditions of the consumer as an individual. Marketing factors are among the major factors determining buying decisions [Angowski and Domańska 2015, pp. 385–389; Bondos 2014, pp. 20–27; Mirońska 2010, pp. 114–132; Szwacka 2007, pp. 81–95]. Pobrane z czasopisma Annales H Oeconomia http://oeconomia.annales.umcs.pl Data: 09/01/2021 06:06:36

THE CREATION OF SOCIAL CAPITAL IN RURAL AREAS IN THE LUBELSKIE REGION

Social capital is one of the pillars of sustainable development of rural areas because the modern village needs educated and enterprising people and communities that can adapt quickly to changes and cooperate. The main aim of this article is to evaluate the different components of social capital and attempt to answer the question whether social capital in the rural areas of the Lubelskie Voivodeship differs from the social capital in the urban areas of the region. First, the study quotes the main definitions of social capital by J. Coleman, R. Putnam and F. Fukuyama, and next, separates its components for analysis. The analysis of such components as trust, friendship, cooperation, engagement in activities for the benefit of local community, participation in organisations, obtaining information and the level of communication, participation in elections and the assessment of democracy made it possible to conclude that, in principle, there are no significant differences between social capital in rural and urban areas of the Lubelskie Region, which can be explained by the fact that rural areas are losing its traditional agricultural character, and the mixing of population – the rural population flows into urban areas and the urban population settles in the countryside. The evaluation was conducted on the basis of questionnaire research commissioned by the Marshal Office in Lublin, and carried out on a sample of 1100 residents of the Lubelskie Voivodeship. Keywords: cooperation, organizational participation, rural and urban areas, social capital, trust. Article DOI: http://doi.org/10.15544/RD.2015.098

COMPARISON OF COMPUTERISATION AND INNOVATION ACTIVITY OF THE COMPANIES IN RURAL AND URBAN AREAS

Over the last years, the economic and social structure of enterprises has undergone some important changes, especially because of the introduction of Information and Communication Technologies (ICTs). ICT is one of the fundamental elements driving the innovation and competitiveness of business activities which greatly influences the development of rural areas, both in economic and social terms. This publication focuses on the analysis and evaluation of the use of ICTs by enterprises in the Lubelskie Voivodeship with particular emphasis on rural areas. In the publication the authors use statistical analyses based on information from surveys conducted among entrepreneurs by the Marshal Office of the Lubelskie Voivodeship. The paper evaluates the following issues: the degree of computerisation of the company, the use of information technology in the company, the activity of the company on the Internet. The main objective of this study is to identify the relationship between the degree of computerisation and the companys innovation-oriented activities and to identify differences between companies located in urban and rural areas. The studies carried out have demonstrated that the differences in the computerisation of enterprises located in rural and urban areas are negligible and that there is a close relationship between the degree of computerisation and innovation in enterprises located in rural areas. Keywords: enterprises, information and communication technology, innovation, internet, rural and urban areas. Article DOI: http://doi.org/10.15544/RD.2015.097