Margalit Toledano

Public relations and nation building : influencing Israel

1. Explaining the Nation: Israel, Hasbara and Public Relations 2. Public Relations, History and Nation Building 3. Shaping Communication: Diaspora Life and the Jewish Public Sphere 4. Determining Identity: Zionist Leaders as Forerunners 5. Shaping Factors: The Political and Media Environment 6. Early Zionist Institutions and Communication Practitioners 7. Emissaries, Fundraising and Nation Building 8. Economics, Market Changes and Major Campaigns 9. Speaking on behalf of Government (1): Government Practitioners and Hasbara 10. Speaking on behalf of Government (2): Other Civil Servants and Military Spokespeople 11. The Emergence of Private Consultants 12. Conclusion: Representing Nations and Influencing Israel