Margaret Hu

Multi-Country ∙ The Regulation of Commercial Profiling – A Comparative Analysis

The authors, all data protection experts, discuss the status of the relevant data protection regulatory framework on profiling in the business sector in several countriesworldwide, from the constitutional level to some individual regulation including the general attitude towards the topic. The EU perspective is presented on the basis of the present directives as well as the General Data Protection Regulation. The United Kingdom, Germany and France, as three of the largest EU Member States with partly highly differing regulatory approaches represent Member State law. Australia, Brazil and the US regulation exemplify the different integration of data protectionstandards and different models of approaching profiling in the globalised IT world.