Margaret Jekanyika Matanda

Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence

Abstract This study investigates the moderating role of employee-perceived goal congruence on the link between internal branding, internal customer orientation, and employee attitudes (person–organisation fit) and behavioural intention. The proposed hypotheses were tested on a sample of customer-contact employees in sales and customer services roles in a retailing chain in Australia. The results indicate that internal customer orientation and internal branding were positively related to employees’ perceived person–organisation fit and intention to stay. The indirect effects of internal branding and internal customer orientation on employee intention to stay were mediated by employee-perceived person–organisation fit. Employee-perceived goal congruence moderated the link between internal branding, internal customer orientation, and person–organisation fit.

Influence of inter‐organisational integration on business performance: The mediating role of organisational‐level supply chain functions

Purpose – The purpose of this paper is to investigate the mediating role of organisational level supply chain activities on the effect of inter‐organisational information systems (IOIS) and activity (IOA) integration on business performance of retailing organisations within Australia.Design/methodology/approach – The study followed a causal research approach and survey methodology to collect data from the managers of food and hardware retailers. Multiple regression and MacKinnon et al.s mediation analysis were used to investigate the hypothesised relationships.Findings – The results suggest that inter‐organisational information systems (IOIS) and activity integration have positive effects on customer responsiveness and financial performance of organisations. Organisational‐level supply chain functions mediate the relationships between IOIS and activity integration and customer responsiveness, as well as financial performance.Research limitations/implications – The research focused at the retailer level o...

Relationships between quality of information sharing and supply chain food quality in the Australian beef processing industry

Purpose – The purpose of this paper is to analyze supply chain practices, and supply chain food quality performance indicator in the Australian beef processing industry. Design/methodology/approach – A conceptual model was developed to test how supply chain practices: strategic alliance, customer focus, information sharing, information quality, Lean system and antecedent cooperative behavior: trust and commitment impact on food quality. A survey questionnaire to 600 Australian beef processors was conducted to collect the empirical data for testing of the formulated hypotheses. The stepwise multiple regression analysis was performed to test the hypothesized relationships. Findings – Strategic alliance, information quality and trust and commitment are significantly related to food quality. In particular, the standardized coefficient shows that information quality has a significant positive relationship with food quality. Research limitations/implications – As Lean principles have been widely adopted in the ...

Market orientation, supplier perceived value and business performance of SMEs in a Sub‐Saharan African nation

Purpose – In the current customer‐centred business environment, organisations are adopting market‐oriented behaviour in an effort to enhance their value creation and delivery capabilities. This study seeks to investigate whether supplier market orientation leads to the creation of superior supplier perceived value and organisational performance. It is contended that supplier perceived value creation mediates the relationship between market orientation and business performance.Design/methodology/approach – A model was developed that places supplier perceived value creation as a mediator of the relationship between market orientation and business performance. The model was tested using structural equation modelling on 244 fresh produce suppliers interviewed in face‐to‐face interviews.Findings – The results indicate that, whilst customer orientation enhances supplier perceived value creation, competitor orientation and interfunctional coordination were negatively associated with it. Supplier perceived value ...

Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension

Existing literature indicates that replication and extension studies are crucial for advancement of knowledge and establishing external validity of earlier work. In this study, we replicate and extend Cho and Cheons (2004) advertising avoidance on the Internet model. We specifically examine the relationship of perceived goal impediment, perceived ad clutter, and prior negative experience with ad avoidance. The proliferation of the Internet has greatly increased ways organizations target customers through online advertising. However, consumers have also become more proficient at advertising avoidance. Survey data from 339 consumers browsing the Internet in Iran were used to validate the original model. Further, an extension of the study suggests that user mode moderates the relationships identified in the original model.

Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation

Abstract Current marketing paradigms recognise a need for organisations to create value for both internal and external customers. However, jointly pursuing an internal and external customer focus has been argued to be both synergistic and contradictory. Using cluster analysis, this paper develops a typology on the basis of employees’ perceptions of their organisation’s joint pursuit of internal and external customer orientation. This allows an examination of the joint implications of these strategic postures on organisational processes, including information generation, information dissemination, training, communication and human resource practices. The results suggest that employees have the most positive perceptions of organisational processes when they perceive the organisation pursues a strong internal orientation, followed by those organisations that are jointly strong on internal and external customer orientation.

Effects of Relational Capabilities and Power Asymmetry on Innovativeness and Flexibility of Sub‐Sahara Africa Small Exporting Firms

The objective of this study is to examine the effects of relational capabilities and exercise of power on innovativeness, flexibility, and performance of ub‐ahara frica small exporters. Data from a sample of 206 small fresh produce suppliers in imbabwe that had long‐term relationships with retail buyers in export markets were analyzed using structural equation modeling. Findings suggest that long‐term cooperation between small suppliers and buyers negatively influenced innovativeness and flexibility. However, trust and commitment, as well as dependence, positively impacted innovativeness of small suppliers but had negative effects on flexibility. Further, innovativeness negatively influenced firm performance, whereas a positive link emerged between flexibility and performance.

Role of inter‐organisational compatibility and IOIS integration in large firms and SMEs retailing chains

Purpose – The purpose of this paper is to explore the effects of inter‐organisational compatibility on inter‐organisational information systems (IOIS) integration and supply chain performance of large enterprises (LE) and small‐medium enterprises (SMEs) in Australian retailing chains.Design/methodology/approach – Convergent interviewing technique was used to collect data from managers of 12 fast‐moving consumer goods and hardware manufacturing and retailing organisations. Within‐ and cross‐case analyses were used to analyse the data.Findings – The results indicate that technical, strategic and cultural compatibility between supply chain partners are antecedents to IOIS integration and supply chain performance of both LE and SMEs. A conceptual model explaining the relationship between inter‐organisational compatibility, IOIS integration and supply chain performance is advanced. The study extends congruency theory to information systems and supply chain contexts.Practical implications – The study provides s...

Integrative capability for successful partnering: a critical dynamic capability

Purpose – The purpose of this paper is to advance the concept of “integrative capability” as a critical dynamic capability (DC) and empirically investigate its implications for a firm’s sustainable competitive advantage in business partnerships. Design/methodology/approach – This study is based on an empirical analysis of a sample of 300 manufacturing firms in south and central China. Findings – Integrative capability is an important mediator in relationship between operational capabilities (managerial, marketing and technological capabilities) and firm performance. Integrative capability has a significant direct impact on a firm’s performance (marketing effectiveness and financial performance) and also indirect impact via the creation of new operational capabilities. Practical implications – Managers should recognise the significant payoffs of developing integrative capability. Integrative capability helps a firm transfer the benefits of operational capabilities from alliances partners to superior firm p...

A comparison of interfirm relational capabilities in internationalising small-business enterprises (SBEs) and large firms in a developing country

This paper examines differences in interfirm relational capabilities between large and small internationalising organisations. Fresh produce exporters from a sub-Saharan African country were requested to identify two of their major buyers and to respond to questions on relationships with respect to the buyer they had been doing business with for over two years. One-way analysis of variance (one-way ANOVA) was utilised to analyse the differences in interfirm relationships capabilities. Significant differences were found between small and large suppliers in most of the relationship constructs. Theoretical and managerial implications of the findings were discussed.