Margaret Maile Petty

Glamour Pink: The Marketing of Residential Electric Lighting in the Age of Color, 1920s–1950s

The postwar American consumer market was a heady environment, redolent in the promise of a more improved way of life than anyone had ever seen—more of everything, and everything better, bigger, brighter, and more colorful. With women in command of much of the household purchasing, American industry tailored key products and messages to the female consumer. Among these products was electric lighting, whose enriching, beautifying potential advertisers emphasized. This chapter explores the nexus of color, gender, domesticity, and technology in the marketing of light applications—especially new color bulbs—to consumers, in particular women, in the mid-twentieth century.

Innovation is not the only thing

[Book] This Handbook draws on current research and case studies to consider how managers can become more creative across four aspects of their business: innovation, entrepreneurship, leadership and organisation – and does so in an accessible, engaging and user-friendly format.

Flickering Light: A History of Neon, by Christoph Ribbat; New York Neon, by Thomas E. Rinaldi

In the panoply of twentieth-century popular culture few artifacts have sustained the attention of artists, writers, musicians, and critics quite like neon. As the opening lyrics from “On Broadway” suggest, the glittering neon lights of New York City’s Times Square were for many the embodiment of fame and fortune, of achieving the “American Dream.” But, in a story told many times over in plays, films, novels, songs, paintings, and photographs, for most these neon lights proved to be nothing more than electrified chimeras...