María del Mar Fuentes

TQM and ISO 9000 Effects on Knowledge Transferability and Knowledge Transfers

The adequate management of knowledge transfers is considered a key factor for improving the organization’s performance and long-term survival. The relationship between the principles and practices considered appropriate in literature on quality management, as well as on knowledge management, do, to a great extent, coincide. This paper studies the importance that implementing both TQM and the ISO 9000 certification has on knowledge transfers. We, firstly, analyse the relevance of both on knowledge transferability. Secondly, we study the link between their implementation and knowledge transfers both among the firm’s groups and from customers and suppliers. The hypotheses proposed have been tested using a sample of 215 Spanish firms. The results confirm TQM’s importance regarding knowledge transfers. On the other hand, the relevance of implementing the ISO 9000 standards has not been confirmed, though it does have a positive impact on the organization’s knowledge transferability.

Radical and incremental entrepreneurial orientation: The effect of knowledge acquisition

A firms collaborative context can represent an important source of knowledge for sustaining its entrepreneurial outcomes. Drawing on entrepreneurship and resource-based view literature, we study how the acquisition of knowledge from inter-firm ties affects the relationship between entrepreneurial orientation and performance, distinguishing between two types of knowledge, market and technological, and between two types of entrepreneurial orientation, radical and incremental. The results of the study on a sample of 203 Spanish small businesses from the Information and Communication Technology (ICT) sector suggest that knowledge acquisition plays different roles, depending on the type of entrepreneurial orientation developed and also on the type of knowledge exchanged. In particular, market and technological knowledge acquisition positively moderate only the relationship between radical entrepreneurial orientation and performance, while in the case of incremental entrepreneurial orientation we find only a direct positive influence of market knowledge acquisition on performance.

Strategic Capabilities and Performance in Women-Owned Businesses in Mexico

The dire economic situation in Mexico, with its high rate of unemployment, makes it necessary for many women to find some form of economic activity to provide income for their families. Although such conditions could encourage the creation of new firms, the results of the Global Entrepreneurship Monitor 2006 Report show a gap between the number of women involved in nascent and young entrepreneurship initiatives and the number who owns established firms. This gap may indicate that the firms created need to improve their competitiveness and their ability to survive. The model proposed adopts the resource�?based view of the firm as a theoretical framework from which to study how entrepreneurial orientation, market orientation, and learning orientation, as well as the interactions between them, influence the achievement of competitive advantage and superior performance in businesses owned by women. Our investigation analyzes businesses established and managed by women in Mexico and registered with the Asociación Mexicana de Mujeres Empresarias A.C. (Mexican Association of Business Women) and the Red de Empresarias del Instituto Nacional de Mujeres (Women Entrepreneurs Network of the National Womens Institute). To gather the information needed, the study used a questionnaire as a measuring instrument. The results are based on the 90 complete answers received from the questionnaires distributed. The results show that all of relationships in our model are positive except the hypothesis that learning orientation mediates in the relationship between market orientation and performance. The results suggest that entrepreneurial orientation reinforces the effect of two capabilities, market orientation and learning orientation, on firm performance. They also reaffirm that the three capabilities assessed may lead an organization to differentiate itself from its competitors by improving its performance. In addition to contributing to the literature on female entrepreneurship, the results have important implications for management. Understanding the relationships between capabilities and the performance of women�?owned businesses in Mexico can permit the identification of areas for improvement to promote the growth and survival of this type of firm.

Difusión de la investigación española sobre turismo en revistas internacionales

En Espana el sector turistico ha desempenado un rol importante, desde la crisis financiera e inmobiliaria de 2008 es uno de los sectores que ha mostrado mejor comportamiento, es por ello que se ha de incidir en mejorar la competitividad turistica de las provincias espanolas y aprovechar asi la contribucion del turismo. Hemos seleccionado para este analisis las provincias del Mediterraneo por ser las que mayor cuota turistica acumulan respecto al conjunto nacional, y por sus caracteristicas comunes en el ambito turistico. La manera de analizar y posteriormente sugerir propuestas para mejorar la competitividad de los destinos turisticos del Mediterraneo, analizar a continuacion las valores de los indicadores que representan la competitividad de los destinos, para luego valorar mediante un panel de expertos la importancia de los factores en cada destino, y finalmente, sugerir actuaciones para aumentar la competitividad. ABSTRACT In Spain tourism sector has had a relevant role since financial and real state crisis in 2008, tourism is one of the few sectors that has helped to economic recovery and it is improving it performance year a year, so tourism competitiveness in the Spanish provinces must be enhanced taking advantage of the tourism good behavior. We have selected the Mediterranean area provinces because of their mayor acummulated tourism share above national, and because of their similar characteristics. The way of improving competitiveness, then to analyze the provinces which have worst performance on the indicators that form the factors, next to asses the factor importance through and expert panel, and finally to recommend actions for improving competitivenessNumerosos estudios han demostrado que las redes sociales influyen en las intenciones de los viajeros de visitar un destino. Sin embargo, la literatura ha prestado poca atencion a la relacion entre el comportamiento de busqueda de informacion y el desarrollo de la fidelidad a los destinos. En este sentido, este estudio analiza este fenomeno, considerando como los turistas no solo comparten su tiempo entre varias fuentes de informacion, sino que estas estan tambien influyendo en el tiempo que los turistas estan compartiendo entre varios destinos, no solo repitiendo la visita a un unico destino, sino tambien haciendose mas fieles a multiples destinos al mismo tiempo (fidelidad horizontal). Sin embargo, este tema no se ha destacado adecuadamente en el contexto turistico. Por lo tanto, el objetivo de este estudio es doble: 1) comprender mejor el comportamiento del turista con respecto al uso de las redes sociales, considerando las diferencias por nacionalidades, genero y edad; y 2) explorar la relacion entre el uso de las diferentes fuentes de informacion de los turistas (tradicionales y digitales) y su influencia en la posterior fidelidad (tanto a un solo destino como en la fidelidad horizontal), y considerando tanto la fidelidad conductual como la actitudinal. Estos resultados son utiles para tomar decisiones sobre estrategias de comunicacion digital y la gestion de los programas de fidelizacion por parte de los destinos turisticos. Palabras clave : Fidelidad Horizontal, Marketing Relacional, Fuentes de Informacion, Redes Sociales, Imagen ABSTRACT The visit to a tourist destination is influenced by the tourists use of social media. However, the literature has not focused its efforts on trying to understand the relationship between the use of social media and destinations loyalty. This study analyzes this phenomenon, considering how tourists not only share their time between several sources of information, but these are also influencing the time that the tourists are sharing between several destinations, not only repeating the visit to a single destination, but also becoming more loyal to multiple destinations at the same time (horizontal loyalty). However, this topic has not been adequately highlighted in the tourism context. This study tries to analyze the differences in the use of social media by nationalities, gender, age and income; and to shed light on their relationship with loyalty. These results are useful for making decisions about digital communication strategies and the management of loyalty programs by tourist destinations. Keywords : Horizontal Loyalty, Relationship Marketing, Information Sources, Social Media, ImageActualmente, los destinos de sol y playa afrontan la necesidad de renovacion y, en el Partido de Necochea, Argentina, se elaboro el Plan Estrategico de Turismo Sustentable de Necochea para responder a esta necesidad. La implementacion requiere analizar y evaluar de modo pragmatico y programatico las intervenciones territoriales para alcanzar las estrategias definidas de reposicionamiento. El articulo propone identificar las unidades de gestion del espacio, los modelos de intervencion para un escenario estrategico que contribuya a la gestion sustentable y reorientacion turistica y proporcionar bases para la reestructuracion territorial como eje transversal de politica publica ambiental y turistica. Para ello, respecto de la unidades se delimita el espacio turistico en funcion de las particularidades fisico-espaciales, los recursos turisticos y oportunidades recreativas y las disfuncionalidades o problematicas detectadas. Luego, se definen los contenidos concretos de los tipos de intervencion propuestos que reorienten la renovacion. Y por ultimo, se enuncian las bases para las actuaciones de reestructuracion territorial en funcion de un escenario estrategico. La renovacion ambiental de Necochea debe basarse en estrategias conducentes a la cualificacion del espacio turistico, la diferenciacion basada en la naturaleza, la potenciacion del entorno urbano y la inclusion de lo ambiental en la gestion turistica.

Um estudo internacional sobre os fatores que explicam a expectativa de alto crescimento em novos empreendimentos: uma perspectiva de gênero

Purpose – Given the importance of high-impact entrepreneurship to economic growth, and the remarkable potential that women entrepreneurs have yet to contribute to the economic activity, in this study we propose a model to explain an entrepreneur’s high-growth expectation based on relevant strategic variables, additionally addressing the identification of possible gender differences in the predictors of an entrepreneur’s expectation for high-growth. Design/methodology/approach – We use data from the 2009 Global Entrepreneurship Monitor (GEM), working on a sample of 8,641 earlystage entrepreneurs referred to 49 countries. We perform hierarchical binomial logistic regressions, including a segmented analysis to compare the model between women and men entrepreneurs. Findings – Based on our results, we confirm gender as a strong explanatory variable for growth aspirations, with women having lower levels of expectation for the high-growth of their ventures. Moreover, in comparing the determinants of high-growth expectation by gender, we can conclude that the set of significant predictors is not the same for male and female entrepreneurs. These results suggest a moderating effect of gender in shaping the configuration of the factors determining an entrepreneur’s propensity for high-growth. Originality/value – This research contributes to a better understanding of the factors driving high-growth expectation, thus helping to advance knowledge in the area of strategic entrepreneurship, as well as in women’s entrepreneurship literature. As for practical implications, our results point out to the necessity of designing specific policies for men and women, in order to promote high-growth entrepreneurship.

Creative Thinking and Entrepreneurial Attitudes Among Tourism and Hospitality Students: The Moderating Role of the Environment

ABSTRACT The purpose of the current study was to investigate the moderating effect of the support of environmental factors on the relationship between creative thinking and entrepreneurial attitudes among university students in Egypt and Spain. A questionnaire was used to collect data from a sample of 339 university students who were enrolled in tourism and hospitality programs. Results indicated that the entrepreneurial attitudes of students, whether in Egypt or in Spain, were positively affected by creative thinking and moderated by education, university, society, and family. Results also indicated that there were similarities and differences between Egyptian and Spanish students with respect to their perceptions of different variables studied. Within the context of the theoretical background and results of the current study, implications, limitations, and future research suggestions are discussed.