María Puelles Gallo
Complutense University of Madrid
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Publication
Featured researches published by María Puelles Gallo.
Archive | 2016
Gonzalo Moreno Warleta; María Puelles Gallo; Mónica Díaz-Bustamante Ventisca
Retailers, more specifically nonfood vendors, struggle to reduce consumer churn when shopping for consumer goods. From simple coupons to sophisticated big-data-based loyalty systems, modern merchants undertake all sorts of initiatives to maintain customers’ loyalty to their stores (Gronroos 1991; Iniesta and Agustin 2003; Knox and Walker 2003; Lohr 2012; Uncles et al. 2003).
International Journal of Retail & Distribution Management | 2014
Gongjian Kan; Gérard Cliquet; María Puelles Gallo
Distribución y consumo | 2003
María Puelles Gallo; José Antonio Puelles Pérez
Distribución y consumo | 2008
José Antonio Puelles Pérez; María Puelles Gallo
Innovar-revista De Ciencias Administrativas Y Sociales | 2014
María Puelles Gallo; Miguel Llorens Marín; Hernán Talledo Flores
Esic market | 2014
Marta Blázquez Cano; María Puelles Gallo
Marcas de distribuidor: concepto, evolución, protagonistas y adaptación a los ciclos económicos, 2011, ISBN 978-84-368-2467-4, págs. 46-60 | 2011
José Antonio Puelles Pérez; María Puelles Gallo
ICERI2011 Proceedings | 2011
Elena Pérez-Urria Carril; Aranzazu Gómez Garay; Adolfo Ávalos García; Luisa Martín Calvarro; Beatriz Pintos López; M. Dolores Saco Sierra; M. Soledad Martín Gómez; M. José Pérez Alonso; María Puelles Gallo; Jesús Palá Paúl; Blanca Cifuentes Cuencas; José Eugenio Llamas Ramos
Distribución y consumo | 2009
María Puelles Gallo; José Antonio Puelles Pérez
Archive | 2016
Rafael Marañón; María Puelles Gallo
Collaboration
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