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Dive into the research topics where María Teresa Kido Cruz is active.

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Featured researches published by María Teresa Kido Cruz.


Estudios Sociales | 2018

La satisfacción del comensal como elemento clave del binomio gastronomía-turismo en Tijuana

María Teresa Kido Cruz; Isis Arlene Díaz Carrión; Antonio Kido Cruz

With the growing interest in gastronomy, as a value for tourism destinations, the issue of satisfied customers becomes paramount. Therefore, in this paper, the diners of the two most important gastronomic areas in Tijuana (downtown and Gastronomic District), Mexico were surveyed. The objective, besides briefly characterizing both places, was to measure the degree of consumer´s satisfaction, as well as to identify the specific factors that determine it. Methodology: For the analysis, the non-participant observation technique and a structural equations model (PLS) with five constructs and 13 observed variables were proposed. It also further investigates the importance-performance matrix analysis (IPMA). Results: Results show satisfied customers for both zones with an opportunity of improving the quality of service in the Center area and the perception of the area in the Gastronomic District. Limitations: The main limitation is the lack of inclusion of the construct expectations in the model. Conclusions: From the results, we concluded that the client, in both areas, is satisfied, detecting an opportunity of improving the quality of service in the Center area and the perception of the area in the Gastronomic District.


Archive | 2013

Humedales y turismo: aprendizajes para la conservación en México y España

Isis Arlene Díaz Carrión; Antonio Sastre Merlín; Antonio Kido Cruz; María Teresa Kido Cruz


Agricultura, Sociedad y Desarrollo | 2017

Convergencia regional en México considerando la participación del PIB agropecuario (1940-2010)

Antonio Kido Cruz; María Teresa Kido Cruz


Revista mexicana de agronegocios | 2015

AGENTES Y MÁRGENES DE COMERCIALIZACIÓN DEL GANADO BOVINO PARA ABASTO EN LOMA BONITA, OAXACA

César Julio Martínez Castro; Julian Cotera Rivera; Osiris Lizzeth Arceo Merales; Eric Damien Forsythe; María Teresa Kido Cruz


Economía, Sociedad y Territorio | 2015

Convergencia económica en la región sur de México: un análisis municipal durante el periodo 1990-2010

Antonio Kido Cruz; María Teresa Kido Cruz


Contaduría y Administración | 2015

Modelos teóricos del capital humano y señalización: un estudio para México

Antonio Kido Cruz; María Teresa Kido Cruz


Paradigma económico | 2014

Estimación del excedente al productor de aguacate en México durante el periodo 1975-2010

Antonio Kido Cruz; María Teresa Kido Cruz


Universidad y ciencia | 2013

Incorporación de un índice de salud para estudiar el comportamiento del consumo en el mercado de carnes en México mediante el uso de un modelo de demanda casi ideal (1980 a 2008)

Antonio Kido Cruz; María Teresa Kido Cruz


Revista Mexicana de Agronegocios | 2013

CANALES Y MÁRGENES DE COMERCIALIZACIÓN DE PRODUCTOS LÁCTEOS EN DOBLADERO, VERACRUZ, MÉXICO

César Julio Martínez Castro; Julian Cotera Rivera; María Teresa Kido Cruz


Humedales y turismo: aprendizajes para la conservación en México y España, 2013, ISBN 978-84-15834-34-2, págs. 187-201 | 2013

Análisis económico de la Bahía de Cacaluta: entre la conservación del humedal y el desarrollo ecoturístico

Antonio Kido Cruz; María Teresa Kido Cruz

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Antonio Kido Cruz

Universidad Michoacana de San Nicolás de Hidalgo

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Isis Arlene Díaz Carrión

Autonomous University of Baja California

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