María Teresa Kido Cruz
Universidad Michoacana de San Nicolás de Hidalgo
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Featured researches published by María Teresa Kido Cruz.
Estudios Sociales | 2018
María Teresa Kido Cruz; Isis Arlene Díaz Carrión; Antonio Kido Cruz
With the growing interest in gastronomy, as a value for tourism destinations, the issue of satisfied customers becomes paramount. Therefore, in this paper, the diners of the two most important gastronomic areas in Tijuana (downtown and Gastronomic District), Mexico were surveyed. The objective, besides briefly characterizing both places, was to measure the degree of consumer´s satisfaction, as well as to identify the specific factors that determine it. Methodology: For the analysis, the non-participant observation technique and a structural equations model (PLS) with five constructs and 13 observed variables were proposed. It also further investigates the importance-performance matrix analysis (IPMA). Results: Results show satisfied customers for both zones with an opportunity of improving the quality of service in the Center area and the perception of the area in the Gastronomic District. Limitations: The main limitation is the lack of inclusion of the construct expectations in the model. Conclusions: From the results, we concluded that the client, in both areas, is satisfied, detecting an opportunity of improving the quality of service in the Center area and the perception of the area in the Gastronomic District.
Archive | 2013
Isis Arlene Díaz Carrión; Antonio Sastre Merlín; Antonio Kido Cruz; María Teresa Kido Cruz
Agricultura, Sociedad y Desarrollo | 2017
Antonio Kido Cruz; María Teresa Kido Cruz
Revista mexicana de agronegocios | 2015
César Julio Martínez Castro; Julian Cotera Rivera; Osiris Lizzeth Arceo Merales; Eric Damien Forsythe; María Teresa Kido Cruz
Economía, Sociedad y Territorio | 2015
Antonio Kido Cruz; María Teresa Kido Cruz
Contaduría y Administración | 2015
Antonio Kido Cruz; María Teresa Kido Cruz
Paradigma económico | 2014
Antonio Kido Cruz; María Teresa Kido Cruz
Universidad y ciencia | 2013
Antonio Kido Cruz; María Teresa Kido Cruz
Revista Mexicana de Agronegocios | 2013
César Julio Martínez Castro; Julian Cotera Rivera; María Teresa Kido Cruz
Humedales y turismo: aprendizajes para la conservación en México y España, 2013, ISBN 978-84-15834-34-2, págs. 187-201 | 2013
Antonio Kido Cruz; María Teresa Kido Cruz