Marija Radman

Consumer consumption and perception of organic products in Croatia

Purpose of this paper – The market for organic products in Croatia is at the beginning of its development. There is no sufficient knowledge about organic consumers in Croatia. The objective of this paper is to gain knowledge about consumer attitudes toward organic products in the capital of Croatia.Design/methodology/approach – The consumers’ attitudes were collected by means of a face‐to‐face survey. Attitudes, purchase frequency, supply satisfaction and beliefs about organic foods were studied with a sample of 179 consumers. The data obtained from the survey were analysed with univariate analysis, chi‐square test, ANOVA and correlation analysis.Findings – Croatian consumers consider organically‐grown products as very healthy, of good quality and tasty. However, these products are perceived as rather expensive and of questionable appearance. Consumers are not very familiar with the supply of ecologically‐grown products in the market. Some groups of consumers have more positive attitudes toward organic pr...

Consumer satisfaction with Slavonian Kulen from Black Slavonian or modern pigs

Abstract The goal of this research was to determine the consumers sensory acceptance of kulen made from Black Slavonian pigs and kulen of modern pig crosses and to find out how much particular sensory attributes influence overall satisfaction with kulen. The results showed that the consumer satisfaction with kulen from Black Slavonian pigs was the lowest compared to the satisfaction with kulen of modern pig crosses. The satisfaction with kulen taste had the greatest influence on overall satisfaction followed by its odour, colour and appearance.

Farmers’ wine fair: a case study

The goal of this research is to empirically test one of the direct selling models – the farmers’ fair. We examined how the fairs can influence general recognition and improve the image of wines produced on family farms in Croatia, and how they affect the sales and number of the buyers at the family farms. Two surveys were carried out, one with fair’s visitors (n = 678) and the other with wine producers (n = 47). The research results confirmed usefulness of the organisation of the family farm wine fair on the Croatian market. The recognition of the family farm wine has increased and the image of these wines has improved on the local market. By participating at the wine fair the wine producers have enlarged the buyers tree and the wine sales at the farm.