Marijana Vidas-Bubanja

Analysis of Electronic Commerce Adoption in Serbia

In order to promote economic growth and social development Serbia must generate and exploit new economic opportunities through the adoption of e-business practices. E-business plays an important role in advancing the Information Society for two reasons: (a) it expands the use of information and communication technology with the objective of enhancing efficiency and decreasing the cost of doing business; and (b) it increases the linkages and interdependence among computerized networks of private and public organizations involved in internal and international economic activities, thus moving from interaction of atomistic actors to an integrated system of information flow management. In this paper we examine the current state of e-business in Serbia, and try to identify the key gaps, and obstacles, for e-business implementation in a country in transition which is in less advanced position compared to Western Europe. The collected data are presented by using SWOT analysis with the view to portray the situation of e-business adoption in Serbia having in mind that this process cuts across a broad range of technical, legal, economic and institutional issues. The most important objective of this article is to point out the key technical and non-technical restraints for development of electronic business in Serbia. Electronic sale of goods and services in Serbia still represent a small fraction of business and economic activity, but in this moment in history it seems that development of electronic business activity will bring comprehensive changes to life style of the people. It is widely expected that Internet as disruptive technology in the forthcoming period will continue to change the traditional business activities, business models and business strategies in Serbia.

THE ROLE OF WOMEN IN THE CREATION OF KNOWLEDGE FOR THE FOURTH INDUSTRIAL REVOLUTION

Talent and technology together will determine how the Fourth Industrial Revolution can be harnessed to deliver sustainable economic growth and innumerable benefits to society. In this paper we will try to examine the opportunities and challenges of informationcommunication technologies (ICT) and Internet for women population from the gender gap perspective. It is evident that technological change has a significant impact on job creation and displacement, skills gaps, education and gender gaps. Preparing talent for this new world will be the key for full use of ICT potentials for development purposes. This will require breaking down old relations between education systems and labour markets, agile approaches to regulation, new forms of public-private collaboration, and new norms and values granting equal gender possibilities.

The future of digital economy in some SEE countries (Case study: Croatia, Macedonia, Montenegro, Serbia, Bosnia and Herzegovina)

This paper examines some South East European countries readiness to develop digital economy by analyzing and comparing several key measuring indicators. Although these countries have created the basement for digital economy development, more intensive activities are needed in the future in order to create proper environment for further development of digital economy (education, innovation, organizational transformation, etc.). For these countries digital economy will be an opportunity to realize long-term economic development and overcome recession.

Internet challenges for print media advertising practice - Case of Belgrade daily newspapers

There is a growing trend of transferring commercials from print media to online format during the last decade. Rising number of users who are spending more time on Internet and social networks, are the main reason why print media are facing a problem of keeping advertisers in their media in order to provide resources for their survival. Newspapers are going through meager changes intending to adapt to business conditions in a digital environment. The conducted research showed the differences between commercials in online and offline versions of national newspapers.