Marijke Taks

Stratification Patterns of Active Sport Involvement Among Adults: Social Change and Persistence

This study examines leisure-time sport participation among adults according to their socio-cultural background and from a time-trend perspective. Using stapled cross-sectional survey data, sport participation trends in Flanders (Belgium) are studied for the 1979-99 period. The study explores the extent to which social inequalities in leisure-time sport still prevail. The results indicate that age, gender and social class remain the most important factors influencing sport involvement. Differences according to age, gender and social class are not only found with respect to participation rates; even among sport participants, social differentiation takes place in terms of the organizational context and participation preferences. Using logistic regression modelling and canonical correlation analysis, stratification patterns and different sporting styles are identified in terms of activities. The findings are discussed in terms of three decades of the Sport for All movement in Flanders.

Social Sports Stratification in Flanders 1969-1999 Intergenerational Reproduction of Social Inequalities?

This article provides substantial empirical evidence that significant social differences exist in sports involvement in Flanders. A 30-year follow-up study of social stratification in sports was carried out to find out (i) if sports participation in Flanders is still socially stratified, and (ii) if social changes occurred in the status sports pyramid over the years of investigation. Based upon the educational status, the professional status and the geographical status of male and female adults in Flanders, social stratification pyramids in sport were set up for 1969, 1979, 1989 and 1999. Although the amount of sports participation from 1969 until 1999 has increased for each socioprofessional status, a significant difference persists between the high and the low professional levels (X² test for trend = 85.90; p<0.0001; df=1). The 1999 social sports pyramid continues to be socially stratified, and therefore confirms that sports participation still depends on socioprofessional status.

How visitors and locals at a sport event differ in motives and identity.

Although the literature on events differentiates between locals, casual attendees, and those who have travelled specifically to attend the event, little is known about how the types of attendee differ. This study compared the fan motivation, leisure motivation, and identification with the subculture of athletics reported by a sample (N = 777) of attendees at the 2005 Pan American Junior Athletics Championships. Age, gender, and income were also included. Regression analyses were used to determine the structure of relations among the variables, and to ascertain whether the levels of motivation or identity varied among the three types of attendee. Tests for linear restrictions were used to determine whether the structure of relations among the variables differed by type of attendee. The structure of relations among the variables did not differ among the three types of attendee, but attendees who had travelled specifically to attend the event reported substantially higher identification with the subculture of athletics, and slightly higher fan motivation. Identification with the subculture of athletics mediated much of the effect. Females reported higher fan motivation and higher leisure motivation than did males. Age had a small but significant relationship with fan motivation, and income had a small but significant relationship with leisure motivation. Findings are generally consistent with predictions derived from theories of motivation, subculture, and gender roles. It is suggested that marketing communications directed out-of-town should highlight opportunities to strengthen, parade, and celebrate, while those in the local trading radius should underscore the entertainment, aesthetics, and vicarious achievement featured at the event.

Factors affecting repeat visitation and flow-on tourism as sources of event strategy sustainability.

The sustainability of including medium sized one-time sport events in an event portfolio is examined with reference to the capacity of one such event to stimulate flow-on tourism (i.e. tourism activities beyond the event but around the time of the event), a desire to return to the destination, and positive word-of-mouth. Relationships among four motives (socialising, escape, learning about the destination, and learning about athletics), identification with the event (self and social identity), previous visitation to the host destination, information search, tourism activities, and likelihood of recommending and/or returning to the host destination were examined for four categories of attendees at the Pan American Junior Athletics Championships: primary purpose spectators, casual spectators, athletes, and non-athlete participants. All four categories of attendee engaged in some information search and participated in flow-on tourism, but to a low degree. Information search fostered flow-on tourism. Classic tourism activities (e.g. sightseeing, visiting museums) were motivated by a desire to learn about the destination, and encouraged future visitation and likelihood of recommendation. It is concluded that medium-sized one-time sport events can play a sustainable role in event portfolios, but their efficacy requires greater integration of destination experiences with the event. It is suggested that future work should examine the means to cultivate that integration, including creation of more effective alliances between destination marketers and event organizers.

Social sustainability of non-mega sport events in a global world

Abstract This contribution offers a theoretical perspective on the social impacts of sport events. Most research in this area has focused on global mega sport events (MSEs). However, given the fact that there are many more, smaller non-mega sport events (NMSEs) being organised in this global world, the paper calls for a reflection on how these smaller types of events can potentially contribute to benefit residents of local communities. The paper contrasts and compares social impacts and outcomes of both, MSEs and NMSEs, using four different perspectives: power relations, urban regeneration, socialisation, and human capital. There is reason to believe that NMSEs may be more relevant in creating durable benefits for host communities, as compared to MSEs. This is explained through the concept of social capital. Because NMSEs are omni-present, they may provide more lasting global benefits. The paper calls for a broader research agenda focussing on the true value of small and medium sized sport events for local communities.

Youth Sports Participation Styles and Market Segmentation Profiles: Evidence and Applications

Abstractn Leisure-time sports participation styles and market segments of elementary and high schoolboys and girls are studied (Nu200a=u200a5,172) based on product usage. Demographic, socio-economic, and psychographic characteristics of the different components of sports participation behaviour, i.e., intensity, diversity, organisational context, and sports preferences are analysed using logistic regression modelling. Components analysis distinguishes five youth sports participation styles: traditionally organised, family-oriented, aesthetic, exclusive glide and popular action. Results of the non-linear canonical correlation, presented in a perceptual map, identify different market segments based on the association of a multitude of sports behavioural, demographic, socio-economic and psychographic characteristics. It visualises the positioning of the different sports participation styles relative to their competitor styles based on their level of cultural and sports capital. The marketing implications for the different participation styles and sport segments are discussed.

Evaluating sport development outcomes: the case of a medium-sized international sport event

Research question: This study evaluates sport development outcomes of a medium-sized, one-off, international sport event, while also exploring any strategies and tactics that were implemented with the intention to increase participation or other sport development outcomes. The event under investigation is the 2005 Pan American Junior Athletics Championships. Research method: Retrospective perceptions of sport development outcomes were explored using event documents, 21 semistructured interviews with key stakeholders, and media coverage of the event. Results and Findings: The coaching clinic and the new facility were the only two intended tactics expected to intentionally trigger increases in sport participation and development. The sport facility seemed to have been successful, the coaching clinic was not. All other perceived outcomes, both positive and negative were unintended, and their underlying processes are unclear. Partnerships and relationships were established, but were not activated to serve sport development. It was assumed that ‘awareness,’ the new facility, and positive media coverage would automatically attract new participants. There is some evidence to support the ‘demonstration effect’ for those already involved in the sport, but not for new sport participation. A number of missed opportunities to build sport participation were retrospectively identified. Participation effects in the absence of leveraging are likely to be negligible. Implications: Formulation and implementation of strategies and tactics, and measurements need to be put into place from the outset of an event. This will enable the efficacy of strategies and tactics to be benchmarked and assessed. Future research should focus on the underlying processes, rather than just the impacts and outcomes.

Social stratification patterns in adolescents’ active sports participation behaviour: a time trend analysis 1969-1999:

The purpose of this study was to examine (a) whether adolescents’ leisure-time sports participation is socially stratified, and (b) whether possible stratification patterns have changed over the last decades. The population for the study consisted of four random samples of high school boys and girls in Flanders who were exposed to a standardized questionnaire in 1969, 1979, 1989 or 1999. The results indicated that social back ground variables remain relevant to analyse constraints on leisure-time sports participation. Parental sports participation, gender and school programme still deter mine the respondents’ active involvement in sports. The impact of gender and school programme has intensified during the last decade. On the other hand, the adoles cents’ sports participation is no longer correlated with the socioeconomic status of the parents. Some explanations are discussed for linking the adolescents’ sports participation behaviour to the respondents’ social background.

Impacts and strategic outcomes from non-mega sport events for local communities

The staging of sport events directly impacts the quality of life of people living in the host communities. Sport events are temporal and can trigger a variety of short- or long-term, positive or ne...

Social changes in youth sports participation styles 1969–1999: the case of Flanders (Belgium)

Three issues are put forward with respect to the active participation of young people in leisure-time sports styles. It is considered (a) whether sports participation styles can be detected over the last three decades, (b) whether they have changed in this period of time, and (c) whether traditional parameters understood as structuring and positioning young peoples lifestyles are still relevant with respect to their sports participation preferences. Youth sports participation data were retrieved from four large-scale surveys in 1969, 1979, 1989 and 1999 (Ntotal=22,424 high school boys and girls). These data allow for a time trend analysis of youth sports participation styles. Results from component and regression analyses indicate that different participation styles can be distinguished for each period of time and that these styles have been developing and differentiating through a growing responsiveness to wider social trends. Structural and positioning variables such as age, sex and education remain significant determinants for young peoples active participation in leisure-time sports styles over the observed period of time. Although these social structures continue to shape youth sports participation styles, it is suggested that there is more variety within social groups than among social groups partially due to processes of individualisation and homogenisation.