Marika Lüders

Too Many Facebook “Friends”? Content Sharing and Sociability Versus the Need for Privacy in Social Network Sites

Little research has been conducted on the two most important criteria for the success of social network sites (SNS), that is, content sharing and sociability, and how these affect privacy experiences and usage behavior among SNS users. This article explores these issues by employing in-depth interviews and explorative usability tests, comparing the experiences and usage of younger and older Facebook users. First, the interviews revealed that Facebook users in all age groups reported more contact with several different groups of people, which reflects different types of social capital (i.e., family, friends, and acquaintances), because of Facebook, but not without consequences for privacy. Having too many Facebook “friends” and access to different social capital disrupt the sharing process due to experiences of social surveillance and social control. This social control often forces younger people in particular to use conformity as a strategy when sharing content to maintain their privacy. Further, the interviews revealed different motivations and usage patterns when older and younger users are compared. Second, the usability test found a significant difference between younger and older adults in time completion and task completion related to Facebook settings. Younger users are more skilled in their Facebook usage, whereas adults over the age of 40 have difficulties in understanding the navigation logic and privacy settings. Younger and older adults display completely open public profiles without realizing it. Finally, the design and theoretical implications of the findings are discussed.

Conceptualizing personal media

The digitalization and personal use of media technologies have destabilized the traditional dichotomization between mass communication and interpersonal communication, and therefore between mass media and personal media (e.g. mobile phones, email, instant messenger, blogs and photo-sharing services). As private individuals use media technologies to create and share personal expressions through digital networks, previous characteristics of mass media as providers of generally accessible information are no longer accurate. This article may be situated within a medium-theoretical tradition, as it elucidates technical and social dimensions of personal media and revises the distinction between mass media and personal media. A two-dimensional model suggests locating personal media and mass media according to an interactional axis and an institutional/professional axis: personal media are de-institutionalized/de-professionalized and facilitate mediated interaction. The implementation of digital media technologies has important consequences for social networks and fits well within a theoretical discussion of the post-traditional self.

Co-creation and user-generated content-elderly people's user requirements

There is an increasing demand on citizens to participate in social network websites and to create and share their own user-generated content (UGC), such as photographs, videos, and blogs. So far, little is known about how elderly people respond to these new trends and master the techniques required. This paper reports on three studies that investigated elderly peoples user requirements related to consumption, sharing and co-creation of UGC in new media. The first study, conducted in Norway, identifies patterns of Internet usage, age differences, and participation in online communities and the consumption, sharing and co-creation of UGC on a macro level. The second study, conducted in Belgium, investigated the social requirements of elderly people on a group level. The third study, also conducted in Belgium, investigated user and context requirements on an individual level. The results of the first study show that the elderly rarely participate in online communities and share audio-visual UGC. However, they embrace some aspects of the new media and more often express themselves politically. The results of the second study show that the elderly are very motivated to contribute with UGC, given the right circumstances. The results of the third study show that it is important for elderly people that they be able to use the new technologies easily and identifies their worries about using them.

Emerging Personal Media Genres

In this article we argue that the concept of genre has a valuable function within sociological theory, particularly for understanding emerging communicative practices within social and personal media. Genres span the whole range of recognizable forms of communication, play a crucial role in overcoming contingency and facilitate communication. Their function is to enhance composing and understanding of communication by offering interpretative, recognizable and flexible frames of reference. As such, genres generate a sense of stability in modern complex societies. Genres ought to be seen as an intermediary level between the levels of media and text, however influenced by both. They operate as interaction between two interdependent dimensions, conventions and expectations, both of which are afforded by media and specific texts. In this article these relationships are illustrated through two cases of emerging personal media genres: the online diary and the camphone self-portrait.

‘My children tell me it’s so simple’: A mixed-methods approach to understand older non-users’ perceptions of Social Networking Sites

While there has been a great deal of research on younger people using Social Networking Sites (SNSs), there has been less work on older people and non-users. We present a mixed-methods design with a technology-acceptance survey and focus-group interviews to study older Norwegian non-users’ perceptions of SNSs. Our study reveals that most non-users in our sample deliberately do not use SNSs. They perceive SNS communication as cold and narcissistic and view the usefulness of SNSs to be low. This finding indicates a generational culture gap in how young versus older people experience SNSs. Privacy and security concerns are also prevalent. Non-users, expressing an interest in SNSs, believe SNSs could increase contact with family and friends, but perceive lack of competence to be a barrier.

Becoming more Like Friends: A Qualitative Study of Personal Media and Social Life

Abstract Mediated interaction plays a significant role in the social life of adolescents in Norway. The purpose of the present article is to examine the qualities of mediated interaction and the integration of mediated and immediate social spheres, suggesting that the ability to juggle between online and offline social spheres has become a characteristic element of social competence in network societies. More specifically, the analysis looks at the use of personal media for maintaining and developing existing social relationships and for extending social networks. Qualitative interviews with 20 Norwegian adolescents constitute the empirical base. The analysis explains how interaction takes on mundane forms, confirming the value of social relationships between in-person meetings. Moreover, it is argued that mediated communication differs from face-to-face communication, not by being less meaningful, but by enabling other forms of disclosing practices. Mediated forms of communication, hence, have an influence on the character of social ties and networks.

Understanding Human-Machine Networks: A Cross-Disciplinary Survey

In the current hyperconnected era, modern Information and Communication Technology (ICT) systems form sophisticated networks where not only do people interact with other people, but also machines take an increasingly visible and participatory role. Such Human-Machine Networks (HMNs) are embedded in the daily lives of people, both for personal and professional use. They can have a significant impact by producing synergy and innovations. The challenge in designing successful HMNs is that they cannot be developed and implemented in the same manner as networks of machines nodes alone, or following a wholly human-centric view of the network. The problem requires an interdisciplinary approach. Here, we review current research of relevance to HMNs across many disciplines. Extending the previous theoretical concepts of socio-technical systems, actor-network theory, cyber-physical-social systems, and social machines, we concentrate on the interactions among humans and between humans and machines. We identify eight types of HMNs: public-resource computing, crowdsourcing, web search engines, crowdsensing, online markets, social media, multiplayer online games and virtual worlds, and mass collaboration. We systematically select literature on each of these types and review it with a focus on implications for designing HMNs. Moreover, we discuss risks associated with HMNs and identify emerging design and development trends.

Human-Machine Networks: Towards a Typology and Profiling Framework

In this paper we outline an initial typology and framework for the purpose of profiling human-machine networks, that is, collective structures where humans and machines interact to produce synergistic effects. Profiling a human-machine network along the dimensions of the typology is intended to facilitate access to relevant design knowledge and experience. In this way the profiling of an envisioned or existing human-machine network will both facilitate relevant design discussions and, more importantly, serve to identify the network type. We present experiences and results from two case trials: a crisis management system and a peer-to-peer reselling network. Based on the lessons learnt from the case trials we suggest potential benefits and challenges, and point out needed future work.

Front-end service innovation: learning from a design-assisted experimentation

Purpose – The purpose of this paper is to examine how the development and experimentation with a designer-assisted and collaborative concept-creating approach can provide new insights into the emergent field of service innovations. Design/methodology/approach – The paper were independent researcher with no commercial interests in the method investigated. The paper adopted qualitative methodology informed by 12 innovation workshop series among three Norwegian service companies, followed up by formative validation of the three years constructional and experimental period. Findings – The workshops introduced tangible tools and produced large numbers of innovation ideas, some of which were exploited. Participants internalized partially service design-terms and tools. The experimentation contributed to a common language among participants. Weaknesses included not explicitly addressing managerial learning and organization-internal issues. Research limitations/implications – New innovation interventions in the o...

Social streaming? Navigating music as personal and social

Music-streaming services embed social features that enable users to connect to one another and use music as social objects. This article examines how these features are experienced within negotiations of music as personal and social through the acts of sharing music and of following others. The analysis relies on 23 focus-group interviews with 124 Spotify and/or Tidal users and a mixed-method study including music-diary self-reports, online observation and interviews with 12 heavy users. Our findings suggest that users incorporate social awareness in non-sharing, selective-sharing and all-sharing approaches with strong, weak and absent ties. These ties are characterized by different configurations of social and music homophily. Negotiations of music as personal and social shape how music-streaming services are experienced.