Mario Pérez-Montoro

Designing User Experience

This chapter describes and analyzes methodological questions associated with the implementation of navigation. Section 3.2 is dedicated to examining the different phases or stages that have to be completed to ensure our navigation resources are designed efficiently. Specifically, we focus on the stages of analysis, design and implementation. The analysis stage examines in detail the scenario in which the site will be developed and includes contextual, content and user analyses. In the design phase, we present the navigation resources and develop content inventory and content models, a representation of the vocabulary, the prototype and an evaluation of the proposed navigation system. Finally, in the implementation phase, an initial version of the navigation system that was drawn up in the design phase is developed, then communicated, before the eventual Website is developed and the style guides created.

Prototyping for Navigation

This chapter has two aims: first, to analyze the functions of prototyping and prototyping typologies and, second, to describe and review a series of online and desktop tools designed to facilitate the creation of prototypes for the design and creation of webpages and digital content for mobile devices. To meet these goals, the rest of the chapter is organized as follows. In Section 4.2 , we begin by outlining the importance and functionality of prototyping for the architectural design of a Website. In Section 4.3 , we analyze the two main types of prototypes or diagrams typically used to represent the architecture proposed for a webpage: blueprints and wireframes. Finally, in Section 4.4 , we review some of the main (online and desktop) solutions for developing and implementing Website diagramming or prototyping.

The Basis of Navigation

This chapter analyzes the bases on which the navigation system is founded and that allow a user to explore and locate information in web environments and on mobile devices.

Content-Intensive Sites

The main objective of this chapter is to introduce the concept of content-intensive Websites, since it is precisely this type of Website, and its content-heavy Web pages, to which the various concepts, ideas and techniques that we present in this book are best applied.

Mobile Web and SEO

In this chapter, to conclude sections dedicated to search experience optimization (SEO), we first review the current state of the mobile web, considering a range of different devices based on their screen size, given that this characteristic is the main determinant of the user experience. We also consider mobile operating systems and applications, in particular news aggregators. Finally, we link SEO and the mobile web via both searches and responsive web design.

The Essentials of Search Engine Optimization

In earlier chapters we have had the opportunity to examine various architectural features of a Websites navigation system that enable the user to access its content efficiently, even sites with a large volume of content. In this chapter we look at the essentials of Website positioning, or search engine optimization (SEO), that is, the guidelines and best practices that ensure a Website is visible on the World Wide Web. First, we present a brief description of SEO; then we focus on one of its principal objects of study, namely search engines; and finally we analyze Website positioning factors.

SEO for Content-Intensive Sites

Having reviewed the essentials of search engine optimization (SEO), in this chapter we are ready to consider the different phases that make up a positioning campaign. After that, we focus our attention on aspects of OnSite SEO and, in particular, on content-based SEO, as this is one of the strengths of content-intensive sites (CISs).

Gestión del conocimiento: orígenes y evolución

Since its origins, the discipline of knowledge management has had a unique evolution: going strong at first, followed by solid development, but currently falling into languid stagnation. In this paper we analyze this trajectory by describing the founding context of the discipline and reviewing its evolution using two indicators, the heightened interest in recent decades and the annual scientific production (monographs and articles in indexed journals). Finally, the ecosystem of university training that is focused on knowledge management is described.

Mapa del acceso a series y películas en España

Audiovisual content has become a major leisure option in our society, and Internet has transformed its consumption patterns and market population. Identifying the websites that support this type of leisure activity is not a simple task. With data obtained from Alexa.com, it is possible to quantify the ecosystem of websites that provide links to audiovisual content in Spain.