Mark E. Slama

Behavioral Characteristics of the Recreational Shopper and Implications for Retail Management

The success of a retail image is dependent upon the retailers ability to appropriately match store attributes and benefits with target market characteristics. This study indicates that many consumers (recreational shoppers) shop for other than purely economic considerations. The results provide new evidence pertaining to the appropriate retail strategy for attracting such shoppers.

Validating the S-O-R Paradigm for Consumer Involvement With a Convenience Good

The Houston and Rothschild S-O-R consumer involvement paradigm is tested for validity with measures of involvement for a shampoo purchase decision. A multitrait-multimethod matrix approach confirms the convergent and discriminant validity of the measure employed. A causal modeling analysis suggests that enduring involvement may work through situational involvement to influence consumer responses. Marketing implications are discussed.

Faculty Evaluation Perspectives in Colleges of Business: How Marketing Department Heads' Evaluations Differ from those of Department Heads in other Business Disciplines

Simulated evaluations of business professors for the purposes of merit pay increases are analyzed using conjoint analysis. Results from a national sample of department heads at AACSB accredited colleges show that significant interdisciplinary differences in evaluation perspectives exist within business colleges. A continuum exists between the academic perspective of marketing department heads and the professional perspective of accounting department heads.

Recreational Shopping and the Size of the Brand Repertoire

The current research examines differences between recreational and economic shoppers with respect to the relative sizes of their brand repertoires. Recreational shoppers are found to have larger brand repertoires for a variety of low priced personal care products. Implications for marketing strategy and theory are discussed.

Heavy Gasoline Consumers and Their Preferences for Alternative Public Policies Designed to Promote Gasoline Conservation

In this study, the heaviest users of gasoline, those consuming over thirty gallons a week, were compared to average consumers both in terms of demographics and in terms of preferences for alternative conservation measures.

In Search of Excellence: A Tool for Teaching Marketing Management?

An experiment is presented in which a failing corporation is described by executive MBA students as performing well on all of Peters and Watermans’ eight principles of excellence. Implications for using In Search of Excellence as a teaching tool are discussed.

The Impact of Interviewees’ Demographics on Interviewers’ Perceptions of their Task Performance1

Age, sex, race, education and income are examined as possible determinants of interviewers’ perceptions of interviewees’ task performance. Race, education and income are found to have significant effects on the perceptions of white interviewers.