Mark Rollins

The Android Market: A Background

Whenever anyone writes a book, he or she always has to be mindful of the audience. If you are advanced in the art of Android programming, there might be a lot in this book that might seem to be “talking down” to you. If that is the case, we apologize in advance. We decided that because the book is about the business of Android apps development, some of our readers might not have any Android programming experience at all.

Making Money with Ads on Your Application

Mobile advertising is on the rise! Worldwide mobile advertising is expected to reach

In-App Billing: Putting a Store in Your Application

11.4 billion in 2013 and is projected to reach

Develop Apps Like a Pro

24.5 billion in 2016. The train is leaving the station, so lets get on board!

A Brief Introduction to Android Development

In-app billing allows a developer to charge users for app features after their app has already been downloaded. Imagine charging users for more levels of your game or charging them for virtual goods (such as a magic sword in a game). For non-gaming apps, you could charge for special features or even per use if the use case is strong enough.

Making App Marketplaces Work for You

Chapter 4 provided a brief introduction to Android development. In a similar vein, we want to give you a brief overview of professional software development techniques. Whether you’re learning to code or simply want to evaluate the skill set of a developer you are hiring, this chapter will give you enough background to start asking the right questions.

After You Have a User Base

By now, you have seen that there is a method to the madness of marketing Android apps. Chapter 2 discussed coming up with that million-dollar idea, and Chapter 3 covered some legal technicalities. This chapter takes you through the first steps of actually creating an Android application.

Getting the Word Out

At this point, we assume that you have written your application, tested it, and found that things are looking great. Now it is time for your app to join the more than 700,000 apps already available for Android. How can you make your app stand out? How can you best compete for the attention of the more than 500 million Android users in the world? Lets find out.

Making Sure Your App Will Succeed

At this point, we are going to assume that you have some moderate degree of success when it comes to putting out your application. You now need a way to maintain your user base after it has gone live.

The Business of Android Apps Development

As a developer, you will find that is simply not enough to put your application out on Google Play and other app marketplaces and expect a whole bunch of downloads. Getting your application out is only the first step, and what is needed is a marketing plan that utilizes the appropriate promotional channels. This chapter discusses both the way to set up your marketing plan and the promotional channels you can pick from.