Markus Bugge

One Size Fits All? Applying the Creative Class Thesis onto a Nordic Context

The creative class thesis put forward by Florida [(2002a) The Rise of the Creative Class and How its transforming Work, Leisure, Community and Everyday Life (New York: Basic Books)] has in recent years been subject to vivid debate and criticism. This article applies the creative class thesis onto a Nordic context in order to examine whether Floridas theory proves fruitful in a context different from the US. Based on qualitative data, the paper analyses the role of people climate and business climate for the location of the creative class and firms in three different kinds of regions in four Nordic countries. The analyses demonstrate that the people climate tends to be of secondary importance to the business climate in explaining the location of the Nordic creative class. This should be seen as a result of the urban hierarchy within the Nordic countries as well as a strong welfare policy, which ensures an equal distribution of public provision and supports dual career households. Together, these factors diminish the role of people climate for location choices. The study also finds that the notion of people climate has different meanings in various places, and what attracts or repels the creative class depends on the life phases of the members of the creative class. The study raises concerns about the potential for applying the creative class approach beyond large city regions, which limits its usability in regional planning.

Advancing regional innovation systems: What does evolutionary economic geography bring to the policy table?:

The evolutionary turn in economic geography has shed new light on historically contingent regional preconditions for innovation and economic growth, which has the potential of improving the analytical input to regional innovation system approaches. Evolutionary economic geography has renewed interest in and sharpened the conceptual lens on firms, their organizational routines and knowledge bases as well as the long-term, self-sustaining development dynamics, which may arise from their co-location in regions. At the same, it has been pointed out that an overreliance on imported evolutionary frameworks (such as Nelson and Winter’s theory of the firm and their lack of an explicit social ontology) may lead to a ‘theoretical relegation’ of institutions and agency. It seems also that the policy agenda of evolutionary economic geography has remained largely implicit. In comparison, regional innovation system has been developed in closer interaction with policy-makers and has been used widely as a framework for the design, implementation and evaluation of regional innovation policies in a variety of countries and regions. The purpose of this article is to critically investigate what evolutionary economic geography brings to the policy table, and how this potentially can advance a regional innovation systems approach. The article specially focuses on how this may improve the capacity of policies based on a regional innovation system framework to support new path development (i.e. path renewal and path creation) to secure regional resilience.

Creative Distraction: Lack of Collective Learning in Adapting to Online Advertising in Oslo, Norway

The advertising industry is often seen as adaptable and flexible, and its work organization and diverse project ecologies are assumed to nurture creativity, learning and innovation. The advertising industry in Oslo is currently going through a restructuring process of adapting to the Internet as an emerging media channel for marketing, but struggles to benefit from collective learning. The established advertising agencies have been reluctant regarding the new opportunities in Internet-based advertising, which has allowed for a set of smaller and specialized web agencies to emerge, and who now possess the best skills within interactive advertising. The paper argues that there are two parallel epistemic communities in the localized advertising industry. It is shown that the advertising industry seems to have been caught in a path-dependent technological trajectory, and that in order for collective learning to unfold geographical proximity needs to be supplemented by cultural and epistemic proximity and compatibility.

Between bricolage and breakthroughs—framing the many faces of public sector innovation

Public sector innovation is often seen through the lens of private sector frameworks. This paper discusses to what extent the innovation typology derived from the private sector is appropriate for public sector contexts. Based on a discretionary classification of 1,536 qualitative examples of public sector innovations, the authors examine the nuances of change spanning from learning and incremental change to radical and systemic innovation. Measurement frameworks should better reflect the heterogeneity of learning and innovation in the public sector.

Governing system innovation: assisted living experiments in the UK and Norway

ABSTRACT Debates on how to address societal challenges have moved to the forefront of academic and policy concerns. Of particular importance is the growing awareness that to deal with issues such as ageing, it will be necessary to implement concerted efforts on technological, social, institutional or political fronts. Drawing on a number of theoretical perspectives – including socio-technical transitions and embedded state theory – the aim of this paper is to identify and understand different approaches to the governance of such system innovations by comparing state responses to assisted living in two contrasting national systems of care, namely that of the UK and Norway. Its findings highlight that state-supported and funded experimentation projects have been instrumental in designing and implementing system innovation: through their emphasis on co-design and co-creation, these projects demonstrated the value of early implementation pilots to explore the ‘fit’ between novel technologies and prevailing practices and institutional structures in national systems of care. Still, competition, biases or conflicting interests should not be ignored between well-established agents and institutions and experimental solutions whose efficacy remains relatively untested and which involve a combination of new technical, social, organizational and institutional solutions.

The Micro-foundations of Regional Branching—the Case of Digitization of Publishing

Abstract Theorizing within evolutionary economic geography on regional branching of industries has so far been depicted as evolving through routine replication among different economic actors that hold various degrees of relatedness. Methodologically, related variety and unrelated variety have been studied quantitatively, treating relatedness between economic agents as pre-defined industrial classifications. This represents a need for a complementary qualitative and in-depth understanding of how knowledge is re-combined in various settings. Based on a qualitative case study in the publishing industry, whose technological platforms and business models are currently facing severe challenges associated with digitization, this paper seeks to improve our understanding of how knowledge is re-combined and re-applied in various ways. The paper explores and discusses how this industry branches out into new activities, and reflects upon the channels through which these processes unfold. How is the old and the new in the economy bridged? How is the relationship between specialization and diversification played out? In this sense, the paper seeks to contribute to improving our understanding of the epistemic micro-foundations for regional branching and economic development.

Situated Knowledge Spillovers: A Case Study of Industry Specificity in Urban Knowledge Sourcing

Abstract Theorizing within the umbrella of evolutionary economic geography (EEG) has improved the understanding of how inter‐firm relatedness conditions knowledge spillovers, and how this affects the long‐term evolution of regions. Still, there are shortcomings in this approach associated with a quantitative and generic methodology, a static notion of relatedness, and a weakly developed policy and institutional perspective. In particular, there is a need for a better understanding of the mechanisms through which relatedness is developed and how policy affects existing and emerging relatedness. Certain mechanisms for knowledge transfer have been suggested, such as labour mobility, firm diversification, spin‐offs and social networks. But do the same mechanisms apply to all industries and in all territories, or are there specific mechanisms of knowledge sourcing at work in different contexts? To shed light on these questions, the article reports on a comparative case study of two knowledge‐intensive industries (life science and publishing) located in the Oslo metropolitan region. Based on a case study, the article suggests that both industries source knowledge through similar types of channels. However, despite similarities in how knowledge is accessed and absorbed in this diverse urban context, knowledge sourcing also seems to be conditioned by industry‐specific dynamics, policies and institutions.