Markus Holzweber

How dynamic capabilities drive performance in the Indian IT industry: the role of information and co-ordination

This study examines key issues and effects of capability management on a fast-growing area of knowledge-intensive global business services – IT outsourcing and offshoring. An exploratory study is undertaken of Indian companies providing complex process-oriented offshore IT services to their global customers. The analysis of the data related to the service provider side shows that developing dynamic capabilities is strongly driven by management and top-clients and results in the development of business processes and in establishing a strategic partnership with the client organization. Key findings are that information exchange and coordination are the key to a leveraging firm performance.

Entrepreneurial business development through building tribes

Understanding tribe development can be critical to the survival of entrepreneurial e-service ventures. This article presents findings on how a Swedish start-up industrial design company termed BETTER-DESIGN attempted to build a global presence by creating a tribe of followers on the web. From this single in-depth case study and a comprehensive literature review, a model is developed comprising the necessary components to succeed in tribe building efforts in social media. These components include social cohesion of the inner tribe (founders) in terms of vision, the creation of an icon (a loudspeaker concept) that is able to generate strong customer response, and shape the brand or e-brand, which in turn can create a market and a sustainable business. We suggest entrepreneurial success is highly dependent on how the inner-tribe can create an ‘icon’ to shape an outer-tribe by means of electronic word of mouth in social network environments.