Markus Maron

An Empirical Study to Evaluate the Location of Advertisement Panels by Using a Mobile Marketing Tool

The efficiency of marketing campaigns is a precondition for business success. This paper discusses how Bluetooth technology transfers the content of advertisement and collects market research information at the same time. Conventional advertisement media were enhanced by devices to automatically measure the number, distance, frequency and exposure time of passersby, making information available to evaluate both the wireless media as well as the location in general. This paper presents a study analyzing these data. A cryptographic one-way function protects privacy during data acquisition.

CAMPUS NEWS - artificial intelligence methods combined for an intelligent information network

In this paper we describe a network for distributing personalised information with the usage of artificial intelligence methods. Reception of this information should be possible with everyday mobile equipment. Intelligent filtering and spam protection aim at integrating this technology into our environment. Information on the system architecture and usage of the installation are also presented.

NUI-Based Floor Navigation — A Case Study

In this paper, we describe a nui-based application using a Microsoft Kinect. The system displays a digital representation of a university building, where users can navigate virtually through contact-less gestures. Users can step up and couple their hand with a virtual mouse cursor to navigate through the program such that hand movements to the right lead to cursor movements to the right for example. We present an evaluation of the system, which is based on a 100’ day operation by logging 2.000 user sessions.