Markus Pillmayer

The Tourism Industry and the Process of Internationalization in the Middle East: The Example of Jordan

SUMMARY Ongoing internationalization processes have resulted in significant changes on the supply side in many fields of the economy and specifically in tourism. Although the scientific discourse is working hard to keep pace with these rapid changes, there is nevertheless a considerable deficit in research on the problems and risks as well as the potential and opportunities associated with intensifying processes of internationalization. This paper focuses on the internationalization process of small and medium‐sized tourism enterprises (SMTEs) in the Middle East, specifically in the Hashemite Kingdom of Jordan, which continues to be a tourist destination for Westerners in spite of major political and other crises. Internationalization of SMTEs is a complex process, and studies that take a more holistic view of this phenomenon are needed. This paper will therefore attempt to investigate the internationalization process in Jordan from a problem‐centred perspective and to critically examine and discuss it on the basis of comments made by leading actors in the Jordanian tourism business. The thus gained insights should help to reduce the still existing theoretical deficits in the study of the internationalization process. Particularly, the impact of the Arab Spring on the Jordanian tourism market must be included in a critical assessment. Copyright

Tourism Lobbying in Bavaria: Between Ignorance, Parochialism and Opportunism

Abstract The subject of lobbying in the context of destinations is still a largely unstudied research field both in relation to specific destinations and from the perspective of planning. This is all the more remarkable when we consider that—despite its ambivalent public perception—successful lobbying is a crucial success factor in the positioning of destinations on a highly globalized tourism market with its rapidly changing supply and demand structures. In this article, we analyze the current lobbying structures in Bavaria, one of the leading European destinations. Bavarian tourism finds itself in an exceedingly complex situation today caught between diminishing competitiveness, especially considering the persistent investment backlog, and exceedingly ambitious tourism policies. Using semi-structured interviews we investigated how key policy-makers and representatives of the tourism business currently appraise tourism lobbying in Bavaria. From their assessments, we derive recommendations that should help to optimize lobbying structures and processes.