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Marnik Dekimpe

Université catholique de Louvain

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Publication

Featured researches published by Marnik Dekimpe.

Marketing Science | 1995

Empirical Generalizations About Market Evolution and Stationarity

Marnik Dekimpe; Dominique M. Hanssens

2001 Marketing Science Conference | 2000

Establishing the Internet channel: short-term pain but long-term gain?

Inge Geyskens; K Gielens; Marnik Dekimpe

Archive | 2002

The marketing valuation of internet channel additions

Inge Geyskens; K. Gielsen; Marnik Dekimpe

Elgar original reference Series | 2012

Short-term and Long-term Effects of Marketing Strategy

Dominique M. Hanssens; Marnik Dekimpe; V. Shankar; G. Carpenter

2000 Marketing Science Conference: Marketing for the new Millenium | 2000

Entry decisions in the international expansion process of retail chains: do they still matter in the long run?

Katrijn Gielens; Marnik Dekimpe

Liber Amicorum in Honor of Peter Leeflang | 2011

The hidden powers of advertising investments

Marnik Dekimpe; Dominique M. Hanssens; J.C. Hoekstra; J.E. Wieringa; P.C. Verhoef

Archive | 2008

How to mitigate private-label success in recessions? A cross-category investigation

Lien Lamey; Barbara Deleersnyder; Marnik Dekimpe; Jan-Benedict E.M. Steenkamp

Recherche et Applications en Marketing (French Edition) | 2003

Comment le marché évalue-t-il l'ajout d'un canal de distribution sur Internet ?

Inge Geyskens; K Gielens; Marnik Dekimpe

Recherche et Applications en Marketing | 2004

Les promotions, bénéficient-elles aux fabricants, aux distributeurs, ou aux deux ?

Shuba Srinivasan; Koen Pauwels; Dominique M. Hanssens; Marnik Dekimpe

29th Annual EMAC Conference | 2000

Establishing the internet channel: Short-term pain but long-term gain?

Inge Geyskens; K Gielens; Marnik Dekimpe

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Dominique M. Hanssens

University of California

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Barbara Deleersnyder

Tilburg University

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Inge Geyskens

Tilburg University

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Jan-Benedict E.M. Steenkamp

Erasmus University Rotterdam

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K Gielens

Tilburg University

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Katrijn Gielens

Erasmus University Rotterdam

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Lien Lamey

Katholieke Universiteit Leuven

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A.M. ter Braak

The Catholic University of America

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Jan-Benedict E. M. Steenkamp

University of North Carolina at Chapel Hill

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Kristiaan Helsen

University of Chicago

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