Marta E. Palmer Gato

Flip Teaching en la Asignatura de Dirección de Producción y Operaciones

El empleo de flip-teaching de forma experimental es una apuesta del Vicerrectorado de Tecnologias de la Informacion y de las comunicaciones de la Universitat Politecnica de Valencia (UPV), que ha comenzado en el curso 2014-2015. Para comenzar con esta nueva metodologia se eligieron los segundos cursos de algunos grados cursados en esta universidad. Los grados elegidos fueron la Facultad de Administracion de Empresas y la Escuela Tecnica Superior de Ingenieria Informatica. En el presente trabajo se presentan de forma resumida las lineas basicas que conforman el diseno de una asignatura troncal a impartir en formato flip-teaching en la Facultad de Administracion de Empresas de la UPV. En el presente trabajo los autores describen la experiencia, los problemas con los que se han encontrado en el diseno y desarrollo de esta experiencia asi como los resultados de la misma. Tambien se describen ventajas e inconvenientes de esta metodologia. Palabras clave: Docencia Inversa, metodologias activas, habilidades, competencias, herramientas de apoyo a la docencia.

Another Way to Teach Operation Management

In the context of the Business Management degrees Operation Management subject provides a wide variety of tools related with skill like decision making, solving problems and information management. Usually this subject is taught by master classes for the theoretical part of the subject and problem solving for the practical one. The present paper presents a new methodology used for teaching theoretical part in this subject. For the authors the students should learn Operation Management doing Operation Management. In this way the teachers have develop a Project-Based Learning for this subject. This paper present also the motivation for this teaching innovation, the problems encountered in its implementation and the results obtained.

Innovation and Knowledge in the Social Economy: ICT Accessibility

Interest in social economy is growing rapidly for many reasons. There are many examples of this type of enterprise in Spain, and several are leaders at a European level. This paper examines the case of Technosite SA (a part of the Grupo Ilunion). Technosite specialises in e-business developments, business intelligence, usability, e-learning, integral management of web portals, and especially in web accessibility (aiming to ensure that a website can be used by everybody, regardless of whether they have a disability). Technosite SA also handles R&D projects: including the technical management of international projects and the creation of technological demonstrators. The company has achieved the above while remaining aware of its responsibilities as a member of the social economy. This chapter analyses innovation in social economy in Spain and presents the experience of Technosite SA.

Entrepreneurship at the Universitat Politècnica de València

There is growing interest in entrepreneurship within universities. Universities aim to develop entrepreneurial skills in their students and establish the necessary paths to support entrepreneurial activities. This chapter focuses on entrepreneurial universities as key agents for the socioeconomic development of cities, regions, and nations. The chapter examines the transformation of universities to meet new business development needs and the Universitat Politecnica de Valencia (UPV) as an entrepreneurial university.

Municipal Sport Management: Practical Application in the City of Valencia

The necessity and usefulness for citizens of the sport services offered by town/city councils to encourage practising sport is a basic pillar in today’s society, which is becoming increasingly sedentary and overfed, because healthy life habits help fight diseases caused by inactivity and being overweight. Nowadays not even half the Europe population practises sport on a regular basis, which is why public administrations must encourage this healthy habit. In parallel, town/city councils’ budgets have been cut due to the recent economic crisis, and they have had to revise and optimise their management models, which they had applied to all domains, especially in this one. This chapter analyses the various sport management types applied by town/city councils and presents the practical case of the city of Valencia.

Social Entrepreneurship in the Automotive Industry: A Win-Win Experience

Interest in social entrepreneurship is growing rapidly for many reasons and there are countless examples of enterprises in various fields. The best known example is that of Nobel Peace Prize winner Muhammad Yunus who created a new service based on microloans that has dramatically improved the lives of many people. There are many other lesser-known examples. This chapter examines the case of social entrepreneurship in the automotive industry. MLV is a Spanish company that works as a logistics operator for Ford Spain and some 95% of its employees have disabilities. We explain how this is a win-win paradigm for the employees, company, and the automotive industry.

Educating for Entrepreneurship: Application to the Business Services Marketing Subject

In the current economy context of Spain, where the crisis has revealed the weaknesses of the Spanish economic and production model (reduced weight of industry, excessive dependence on the construction sector, poorly competitive SMEs, high unemployment rate, and high private debt), a change in the model is becoming increasingly necessary. One possible model is entrepreneurship. A new generation of entrepreneurs is needed who are able to create and develop new businesses to solve all these problems, plus companies with well-trained human capital to operate in sectors with high added value, and to properly use new technologies to innovate and develop sustainable competitive advantages. Spain lacks an entrepreneurial culture, and neither training nor funding helps change this notion. In recent years, the high unemployment rate has served to promote entrepreneurship, especially when businesses do not require major initial investment. Notwithstanding, the fact that an entrepreneurial mindset in Spanish is missing is closely linked to the Spanish society’s negative perception of entrepreneurs. The authors of this paper have attempted to change this behavior in their students by using several tools in the Business Services Marketing subject to encourage entrepreneurship.

El uso de Facebook para mejorar la educación en la Asignatura Cultura Organizacional

El desarrollo de las tecnologias de la educacion (TIC), especialmente la evolucion de las redes sociales, como Facebook, esta afectando al marco educativo. Comprender este proceso es muy importante para las organizaciones educativas, ya que incluye la creacion y posible utilizacion de nuevas oportunidades, y el desarrollo de procesos que mejoren la educacion y la colaboracion entre profesores y estudiantes. Este articulo considera la posibilidad de que estos procesos mejoren los metodos educativos y puedan ser aplicados en la educacion universitaria de Cultura Organizacional. El articulo se enfoca especificamente en las nuevas oportunidades que el uso del Facebook da al aprendizaje. Este estudio se concentra en el uso del Facebook en crear la evaluacion de la asignatura de Cultura Organizacional.

Crowdsourcing with University Students: Exam Questions

Incorporation into the European Higher Education Area (EHEA) has demanded the deployment of major changes in the teaching culture of University academic institutions. The utilization of educational strategies, based on the use of active methodologies that encourage students’ active role, the importance of “learning to learn,” and the ability to work together as a core competence are essential in change. Thus, active learning has become a priority in the development of curricula, and the center of gravity of the process should move toward methodologies that help students develop their professional skills, interpersonal relationships, and abilities to solve conflicts to apply theory to practice. The authors of the present article decided to do a crowdsourcing experiment with students from course 4 in the Faculty of Business Administration and Management who were studying the Production Management and Logistics (PML) subject. This subject used the PoliformaT platform. The crowdteaching technique optimizes lecturing by enabling the sharing and exchange of lecturing material following subject curricula. With crowdlearning, students learn by execution in collaborative projects. This article intends to demonstrate that students obtained better results when these techniques were applied.

A New Paradigm in the Planning and Management of Quality Hotel Services: Health Tourism

Currently hotel tourism is of major socio-economic relevance, comparable with any other economic activity, present worldwide and driven largely by the breakneck speed of technological advances. Tourism specialists state that the quality of services is critical for the sector’s competitiveness. Spain has long-standing experience in quality hotel services. However, changes in the industry and intense competition in this sector have prompted the search for new opportunities in it.