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Featured researches published by Marta Najda-Janoszka.


Journal of Entrepreneurship, Management and Innovation | 2013

Innovative Activity of Small Tourist Enterprises – Cooperation with Local Institutional Partners

Marta Najda-Janoszka

According to the open innovation model an effective strategy for increasing innovation and competitiveness of the region should be based on active and multilevel cooperation among operators of the local tourism business environment. It is commonly assumed that an exceptionally important role in creating a favorable environment for the cooperative practices in the region is performed by local authorities. Yet, a modest number of research findings presented in the literature indicate a rather high level of inertia of local authorities in creating appropriate conditions for tourism business development, thus putting in question the effectiveness of performed intermediary function in the process of knowledge transfer among tourist enterprises. Given the paucity of empirical evidence on effectiveness of innovation policy interventions at the regional level, this article presents the empirical findings regarding cooperation in innovation between tourist enterprises and local institutional agents.


Journal of Entrepreneurship, Management and Innovation | 2012

Matching Imitative Activity of High-Tech Firms with Entrepreneurial Orientation

Marta Najda-Janoszka

As pointed by numerous scholars high technology sectors are very apt for studying entrepreneurial activities due to their high levels of innovativeness. However, taking into account the highly dynamic and substantially hostile environment in those sectors innovation may often not be the best strategic choice for market entry. In high-tech industries the boundaries between the innovation and imitation are often blurred. Hence, following the pioneer does not eliminate risk of market entry and is not necessarily equal to lack of capabilities, weak market position or inability to recognize market opportunities. In fact the business practice confirms the extensive utilization of imitation strategy by technology entrepreneurs. Meanwhile, the literature on entrepreneurship focuses almost exclusively on original innovators underestimating the importance of imitation in the growth process and indicating shortage of research on imitative activities of entrepreneurs. Therefore this article presents discussion on the applicability of entrepreneurial orientation to imitators from the high-tech industries.


Procedia - Social and Behavioral Sciences | 2014

Exploring Barriers to Innovation in Tourism Industry – The Case of Southern Region of Poland

Marta Najda-Janoszka; Sebastian Kopera


International Journal of Contemporary Management | 2013

Zatrzymywanie wartości z innowacji w branży turystycznej

Marta Najda-Janoszka


Procedia - Social and Behavioral Sciences | 2016

Dynamic Perspective of Value Appropriation

Marta Najda-Janoszka


Archive | 2014

Kanał YouTube jako przykład wykorzystania mediów społecznościowych w procesie transferu wiedzy do biznesu turystycznego

Sebastian Kopera; Marta Najda-Janoszka; Ewa Wszendybył-Skulska


Przedsiębiorczość i Zarządzanie | 2017

Tracking Windows of Opportunity Along the Industry Development Trajectory

Marta Najda-Janoszka


Archive | 2017

Employee spinoffs as the channel of knowledge leakage in tourism industry

Marta Najda-Janoszka; Sebastian Kopera; Ewa Wszendybył-Skulska


Zarządzanie i Finanse | 2016

Proces zawłaszczania wartości w perspektywie kompetencji dynamicznych organizacji

Marta Najda-Janoszka


International Entrepreneurship | Przedsiębiorczość Międzynarodowa | 2016

Mobilność pracowników a retencja wiedzy w branży hotelarskiej

Marta Najda-Janoszka; Ewa Wszendybył-Skulska

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