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Dive into the research topics where Martin Both is active.

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Featured researches published by Martin Both.


Knowledge, Data and Computer-Assisted Decisions. Proceedings of the NATO Advanced Research workshop, held in Hamburg/FRG, September 3-5, 1989. Ed.: M. Schader | 1990

Knowledge-Oriented Support for Data Analysis Applications to Marketing

Wolfgang Gaul; Martin Schader; Martin Both

Efforts undertaken to develop software tools for knowledge-oriented support usable in marketing applications are reported. Possibilities of extensions of an existing prototype which—in the current implementation stage—consists of knowledge-oriented support for some market research and data analysis applications are discussed. An example demonstrates how new software is incorporated in the prototype and how new applications can be handled in the extended environment.


Archive | 1990

Modellorientierte Ansätze im Marketing

Wolfgang Gaul; Martin Both


Archive | 1990

Zusammenfassende Darstellung und Zukunftsperspektiven

Wolfgang Gaul; Martin Both


Archive | 1990

Dialoggestaltung und Hilfsmittel zur Informationsspeicherung, -wiedergewinnung und -darstellung

Wolfgang Gaul; Martin Both


Archive | 1990

Hilfsmittel zur Implementation informationsorientierter und modellorientierter Ansätze

Wolfgang Gaul; Martin Both


Archive | 1990

Informationsorientierte Ansätze im Marketing

Wolfgang Gaul; Martin Both


Archive | 1990

Zur Komplexität von Marketing-Entscheidungen

Wolfgang Gaul; Martin Both


Archive | 1990

Hilfsmittel zur Wissensrepräsentation und -verarbeitung

Wolfgang Gaul; Martin Both


Archive | 1990

Grundlegendes zur „Entscheidung“

Wolfgang Gaul; Martin Both


Archive | 1990

Computergestützte Informationsquellen für das Marketing

Wolfgang Gaul; Martin Both

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Wolfgang Gaul

Karlsruhe Institute of Technology

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