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Dive into the research topics where Martin Kretzer is active.

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Featured researches published by Martin Kretzer.


design science research in information systems and technology | 2015

Designing a Report Recommendation Assistant: A First Design Cycle

Martin Kretzer; Maximilian Kleinedler; Christian Theilemann; Alexander Mädche

Employees often supplement their organizations Business Intelligence BI system with individually tinkered reports. Unfortunately, these supplements bear numerous threats such as limited report reuse across all users of the BI system. Therefore, we established a design science research DSR project by exploring impediments of existing BI systems, building meta-requirements and suggesting design principles. In particular, we propose a Report Recommendation Assistant RRA for improving reuse of reports across potential users. In this paper, we present our DSR project and focus on the first evaluation cycle. Our results indicate that the RRA has a positive impact on perceived ease of use and perceived usefulness of the BI system. Furthermore, we find that these effects are negatively moderated by users expertise in using the BI system and are not biased by the underlying BI system. Finally, we leverage results from BI expert interviews and existing literature to refine the proposed RRA.


european conference on information systems | 2015

Linking Report Individualization and Report Standardization: A Configurational Perspective

Martin Kretzer

Many organizations are facing the challenge that employees supplement their standardized Accounting Information Systems (AIS) with individually tinkered spreadsheets or other types of workaround systems. While such supplements provide employees with the flexibility to adjust the AIS to their individual preferences and to respond quickly to new opportunities, these supplements also cause adverse effects such as data redundancy, limited report reuse, loss of economic scale effects, and loss of compliance with regulatory and supervisory reporting requirements. To provide organizations with a model for balancing report standardization and report individualization, I explore and analyse the AIS of four organizations. Specifically, I adopt a configurational perspective to examine two AIS use processes simultaneously: report standardization and report individualization. The resulting model indicates the need for an iterative approach which supports discussion and feedback on individualized reports and views individualized reports as prototypes for standardized reports. I conclude may work by discussing the value and limitations of the model and research design.


americas conference on information systems | 2014

Barriers to BI&A Generativity: Which Factors impede Stable BI&A Platforms from Enabling Organizational Agility

Martin Kretzer; Alexander Maedche; Oliver Gass


conference on computer supported cooperative work | 2016

Using Gamification to Tackle the Cold-Start Problem in Recommender Systems

Sebastian Feil; Martin Kretzer; Karl Werder; Alexander Maedche


Wirtschaftsinformatik und Angewandte Informatik | 2015

Design Principles for Diffusion of Reports and Innovative Use of Business Intelligence Platforms

Martin Kretzer; Oliver Gaß; Alexander Mädche


multikonferenz wirtschaftsinformatik | 2014

Generativity of Business Intelligence Platforms: A Research Agenda Guided by Lessons from Shadow IT

Martin Kretzer; Alexander Maedche


international conference on information systems | 2015

Designing an Analytics Platform for Professional Sports Teams

Fawad Ahmed Shah; Martin Kretzer; Alexander Mädche


international conference on information systems | 2015

Which are the Most Effective Measures for Improving Employees' Security Compliance?

Martin Kretzer; Alexander Mädche


Communications of The Ais | 2015

Conceptualizing Individualization in Information Systems – A Literature Review

Oliver Gaß; Kevin Ortbach; Martin Kretzer; Alexander Maedche; Björn Niehaves


international conference on information systems | 2015

The Effect of Recommender Systems on Users’ Situation Awareness and Actions

Martin Kretzer; Mario Nadj; Alexander Mädche

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Alexander Maedche

Karlsruhe Institute of Technology

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Mario Nadj

Karlsruhe Institute of Technology

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Oliver Gaß

University of Mannheim

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Björn Niehaves

Folkwang University of the Arts

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Karl Werder

University of Duisburg-Essen

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Oliver Gass

University of Mannheim

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