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Dive into the research topics where Mary Ann Stutts is active.

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Featured researches published by Mary Ann Stutts.


Journal of Public Policy & Marketing | 2012

An Exploratory Study of the Behavior and Perceptions of College Students with Respect to Regular, Light, and Ultralight Cigarettes

Karen H. Smith; Mary Ann Stutts; Gail M. Zank

The authors perform an exploratory survey that examines the smoking behavior, perceptions, and quitting intentions of 579 college students, an important segment because of their large numbers, their education, and the fact that many of them begin smoking during college. Unlike findings from prior studies of adults, most college students in the sample did not perceive that light cigarettes are safer than regular cigarettes or that ultralight cigarettes are safer than light cigarettes, but rather they perceived lights to provide sensory benefits (e.g., milder, lighter taste) over regular cigarettes. This was especially true for former and current smokers. The majority of smokers were nondaily smokers, many of whom have no thoughts of quitting. This is a concern because these nondaily smokers may not consider their smoking behavior risky. In addition, nondaily college student smokers who are primarily social smokers constitute a large group of young adults for which there is little research into the health risks from smoking.


Archive | 2015

Faculty Perceptions of Student Evaluations

Mary Ann Stutts

This study focuses on faculty perceptions of student evaluations. Findings indicate that a large percent of faculty feel that student evaluations serve a useful purpose but there is disagreement as to the main purpose of student evaluations. Faculty members do not feel students are capable of judging a teacher’s performance nor that student evaluations are a valid means of measurement. Respondents also felt that variables over which they had little or no control affected student evaluations of a faculty member; namely, grade in the course, faculty member’s personality, course level, class size, degree of rigor required, and elective versus required course.


Journal of the Academy of Marketing Science | 1992

Consumer Perceptions of Organizations that Use Cause-Related Marketing

John K. Ross; Larry T. Patterson; Mary Ann Stutts


Journal of Applied Business Research | 2011

Tactical Considerations For The Effective Use Of Cause-Related Marketing

John K. Ross; Mary Ann Stutts; Larry T. Patterson


Journal of Consumer Behaviour | 2003

Effects of short-term cosmetic versus long-term health fear appeals in anti-smoking advertisements on the smoking behaviour of adolescents

Karen H. Smith; Mary Ann Stutts


Journal of Consumer Affairs | 1999

Factors that Influence Adolescents to Smoke.

Karen H. Smith; Mary Ann Stutts


Journal of Consumer Affairs | 2011

Nutrition Information and Children's Fast Food Menu Choices

Mary Ann Stutts; Gail M. Zank; Karen H. Smith; Sally A. Williams


Journal of Consumer Affairs | 2006

The Influence of Individual Factors on the Effectiveness of Message Content in Antismoking Advertisements Aimed at Adolescents

Karen H. Smith; Mary Ann Stutts


The Journal of Virtual Worlds Research | 2008

Ugly Duckling by Day, Super Model by Night: The Influence of Body Image on the Use of Virtual Worlds

Enrique P. Becerra; Mary Ann Stutts


Journal of the Academy of Marketing Science | 1982

Comparative advertising and counterargument

Mary Ann Stutts

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