Mary C. Martin

Stuck in the Model Trap: The Effects of Beautiful Models in Ads on Female Pre-Adolescents and Adolescents

Abstract One of advertisings “unintended effects” is the impact highly attractive models may have on female pre-adolescents and adolescents. Using social comparison theory as a framework, the authors propose that young girls compare their physical attractiveness with that of advertising models and, subsequently, their self-perceptions and self-esteem may be affected, depending on the motive for social comparison. They report a study with a mixed-model design in which motive was manipulated. Girls in grades four, six, and eight participated. The results suggest that motive is important, as support was found for all hypotheses. However, the support was not consistent across all grades or for all dependent variables. The authors consider possible reasons for the inconsistency and discuss the implications of the findings for advertisers and educators.

Customer Decision Support Systems: Resources for Student Decision Making

This paper highlights the potential of customer decision support systems (CDSS) to assist students in education-related decision making. Faculty can use these resources to more effectively advise students on various elements of college life, while students can employ them to more actively participate in their own learning and improve their academic experience. This conceptual paper summarizes consumer decision support systems (CDSS) concepts and presents exemplar websites students could utilize to support their education-related decision making. Finally, the authors discuss the potential benefits and drawbacks such resources engender from a student perspective and conclude with directions for future research.