Matthew Feinberg

The Moral Roots of Environmental Attitudes

Americans’ attitudes about the environment are highly polarized, but it is unclear why this is the case. We conducted five studies to examine this issue. Studies 1a and 1b demonstrated that liberals, but not conservatives, view the environment in moral terms and that this tendency partially explains the relation between political ideology and environmental attitudes. Content analyses of newspaper op-eds (Study 2a) and public-service announcements (Study 2b) found that contemporary environmental discourse is based largely on moral concerns related to harm and care, which are more deeply held by liberals than by conservatives. However, we found that reframing proenvironmental rhetoric in terms of purity, a moral value resonating primarily among conservatives, largely eliminated the difference between liberals’ and conservatives’ environmental attitudes (Study 3). These results establish the importance of moralization as a cause of polarization on environmental attitudes and suggest that reframing environmental discourse in different moral terms can reduce the gap between liberals and conservatives in environmental concern.

Apocalypse Soon? Dire Messages Reduce Belief in Global Warming by Contradicting Just-World Beliefs

Though scientific evidence for the existence of global warming continues to mount, in the United States and other countries belief in global warming has stagnated or even decreased in recent years. One possible explanation for this pattern is that information about the potentially dire consequences of global warming threatens deeply held beliefs that the world is just, orderly, and stable. Individuals overcome this threat by denying or discounting the existence of global warming, and this process ultimately results in decreased willingness to counteract climate change. Two experiments provide support for this explanation of the dynamics of belief in global warming, suggesting that less dire messaging could be more effective for promoting public understanding of climate-change research.

Gossip and Ostracism Promote Cooperation in Groups

The widespread existence of cooperation is difficult to explain because individuals face strong incentives to exploit the cooperative tendencies of others. In the research reported here, we examined how the spread of reputational information through gossip promotes cooperation in mixed-motive settings. Results showed that individuals readily communicated reputational information about others, and recipients used this information to selectively interact with cooperative individuals and ostracize those who had behaved selfishly, which enabled group members to contribute to the public good with reduced threat of exploitation. Additionally, ostracized individuals responded to exclusion by subsequently cooperating at levels comparable to those who were not ostracized. These results suggest that the spread of reputational information through gossip can mitigate egoistic behavior by facilitating partner selection, thereby helping to solve the problem of cooperation even in noniterated interactions.

Awe, the small self, and prosocial behavior.

Awe is an emotional response to perceptually vast stimuli that transcend current frames of reference. Guided by conceptual analyses of awe as a collective emotion, across 5 studies (N = 2,078) we tested the hypothesis that awe can result in a diminishment of the individual self and its concerns, and increase prosocial behavior. In a representative national sample (Study 1), dispositional tendencies to experience awe predicted greater generosity in an economic game above and beyond other prosocial emotions (e.g., compassion). In follow-up experiments, inductions of awe (relative to various control states) increased ethical decision-making (Study 2), generosity (Study 3), and prosocial values (Study 4). Finally, a naturalistic induction of awe in which participants stood in a grove of towering trees enhanced prosocial helping behavior and decreased entitlement compared to participants in a control condition (Study 5). Mediational data demonstrate that the effects of awe on prosociality are explained, in part, by feelings of a small self. These findings indicate that awe may help situate individuals within broader social contexts and enhance collective concern.

The virtues of gossip: Reputational information sharing as prosocial behavior.

Reputation systems promote cooperation and deter antisocial behavior in groups. Little is known, however, about how and why people share reputational information. Here, we seek to establish the existence and dynamics of prosocial gossip, the sharing of negative evaluative information about a target in a way that protects others from antisocial or exploitative behavior. We present a model of prosocial gossip and the results of 4 studies testing the models claims. Results of Studies 1 through 3 demonstrate that (a) individuals who observe an antisocial act experience negative affect and are compelled to share information about the antisocial actor with a potentially vulnerable person, (b) sharing such information reduces negative affect created by observing the antisocial behavior, and (c) individuals possessing more prosocial orientations are the most motivated to engage in such gossip, even at a personal cost, and exhibit the greatest reduction in negative affect as a result. Study 4 demonstrates that prosocial gossip can effectively deter selfishness and promote cooperation. Taken together these results highlight the roles of prosocial motivations and negative affective reactions to injustice in maintaining reputational information sharing in groups. We conclude by discussing implications for reputational theories of the maintenance of cooperation in human groups.

Flustered and faithful: embarrassment as a signal of prosociality.

Although individuals experience embarrassment as an unpleasant, negative emotion, the authors argue that expressions of embarrassment serve vital social functions, signaling the embarrassed individuals prosociality and fostering trust. Extending past research on embarrassment as a nonverbal apology and appeasement gesture, the authors demonstrate that observers recognize the expression of embarrassment as a signal of prosociality and commitment to social relationships. In turn, observers respond with affiliative behaviors toward the signaler, including greater trust and desire to affiliate with the embarrassed individual. Five studies tested these hypotheses and ruled out alternative explanations. Study 1 demonstrated that individuals who are more embarrassable also reported greater prosociality and behaved more generously than their less embarrassable counterparts. Results of Studies 2-5 revealed that observers rated embarrassed targets as being more prosocial and less antisocial relative to targets who displayed either a different emotion or no emotion. In addition, observers were more willing to give resources and express a desire to affiliate with these targets, and these effects were mediated by perceptions of the targets as prosocial.

From Gulf to Bridge When Do Moral Arguments Facilitate Political Influence

Much of contemporary American political rhetoric is characterized by liberals and conservatives advancing arguments for the morality of their respective political positions. However, research suggests such moral rhetoric is largely ineffective for persuading those who do not already hold one’s position because advocates advancing these arguments fail to account for the divergent moral commitments that undergird America’s political divisions. Building on this, we hypothesize that (a) political advocates spontaneously make arguments grounded in their own moral values, not the values of those targeted for persuasion, and (b) political arguments reframed to appeal to the moral values of those holding the opposing political position are typically more effective. We find support for these claims across six studies involving diverse political issues, including same-sex marriage, universal health care, military spending, and adopting English as the nations official langauge. Mediation and moderation analyses further indicated that reframed moral appeals were persuasive because they increased the apparent agreement between the political position and the targeted individuals’ moral values.

Liberating Reason From the Passions Overriding Intuitionist Moral Judgments Through Emotion Reappraisal

A classic problem in moral psychology concerns whether and when moral judgments are driven by intuition versus deliberate reasoning. In this investigation, we explored the role of reappraisal, an emotion-regulation strategy that involves construing an emotion-eliciting situation in a way that diminishes the intensity of the emotional experience. We hypothesized that although emotional reactions evoke initial moral intuitions, reappraisal weakens the influence of these intuitions, leading to more deliberative moral judgments. Three studies of moral judgments in emotionally evocative, disgust-eliciting moral dilemmas supported our hypothesis. A greater tendency to reappraise was related to fewer intuition-based judgments (Study 1). Content analysis of open-ended descriptions of moral-reasoning processes revealed that reappraisal was associated with longer time spent in deliberation and with fewer intuitionist moral judgments (Study 2). Finally, in comparison with participants who simply watched an emotion-inducing film, participants who had been instructed to reappraise their reactions while watching the film subsequently reported less intense emotional reactions to moral dilemmas, and these dampened reactions led, in turn, to fewer intuitionist moral judgments (Study 3).

Gossip as an effective and low-cost form of punishment

The spreading of reputational information about group members through gossip represents a widespread, efficient, and low-cost form of punishment. Research shows that negative arousal states motivate individuals to gossip about the transgressions of group members. By sharing information in this way groups are better able to promote cooperation and maintain social control and order.

The Trouble with Invisible Men

Traditionally, research on the causes of prosocial behavior – acts that benefit others, often at a cost to the self – has focused on the role of either material incentives or altruistic motivations in fostering generosity. Here, we review research on a third class of explanation based on reputation. In recent years, research on the interplay between prosocial behavior and reputation has drawn the attention of researchers from disciplines as diverse as economics, psychology, sociology, anthropology, and biology, along the way establishing complex, reciprocal links between reputational standing and generosity. Here, we review some promising strains of research in this area, focusing on the dynamics of reputational gain as a reward encouraging prosociality, how reputation systems are maintained in groups, and evolutionary models relating reputation and prosocial behavior. This review establishes that (1) individuals receive diverse social and material benefits for developing a reputation as a generous person, (2) these rewards for prosocial behavior influence decisions to behave prosocially in at least two theoretically distinct ways, (3) reputational differentiation, in terms of status, structures contributions to group efforts in ways that can make groups more productive, (4) reputations are critical to the maintenance of informal, social sanctioning systems, (5) reputation systems are maintained in part because individuals spontaneously share information on others’ past levels of prosocial behavior, and (6) reputational dynamics may have encouraged the evolution of prosociality via biological and/or cultural evolution.