Matthew J. Haught

Up in Vapor: Exploring the Health Messages of E-Cigarette Advertisements

ABSTRACT Electronic cigarettes (e-cigarettes) have gained popularity in the United States, and marketers are using advertising to recruit new users to their products. Despite outright bans on traditional cigarette advertisements, e-cigarettes have no specific regulations. This study uses framing theory to explore the themes in e-cigarette advertisements. Also, practical implications are discussed.

Understanding the Psychology of Mobile Phone Use and Mobile Shopping of the 1990s Cohort in China: A Lifestyle Approach

As the first of its kind, this study presents a theory-informed large-scale survey of Chinas most independent-minded and media-savvy citizens — the 1990s cohort of the Millennial generation — to understand the psychology of their mobile telephoning and shopping habits. In doing so, we applied the lifestyle segmentation approach to predict mobile media consumption and mobile shopping. Using data collected from a probability sample 1,600 respondents from Chinas leading cities, this study identifies six population segments within the 1990s cohort and analyzed the media consumption and mobile shopping habits for each segment. Results show mobile shopping was in its infancy in China. The segment of Online Social Climbers spend the most on mobile handsets and on mobile services, while the Bargain-Seekers segment spent the least. Implications of the findings for mobile marketers are discussed.

America’s front pages: A 30-year update

The digital revolution has ushered in a new era of front page design, with newspapers of all sizes embracing navigation tools and promotions. This study updates the work of Pasternack and Utt examining newspaper design trends in 1984 and 1995. This study examines the state of current front page design. Furthermore, it explores the use of design hubs and their effect on page design in newspaper chains.

Hubs for innovation: Examining the effects of consolidated news design on quality

In an effort to cut costs, newspaper chains nationwide have consolidated design operations at a few sites. These design hubs have changed the newspaper production process and removed designers from newsrooms; yet, top designers are able to work with their peers in a major city to produce all titles for a chain. This study uses a quantitative analysis of front pages collected from 435 newspapers throughout the United States to examine the quality of newspaper designs at hub and nonhub-designed newspapers. It concludes that hub designed newspapers are generally better designed than nonhub newspapers.

From Jack Johnson to LeBron James: Sports, Media, and the Color Line: By Chris Lamb, ed. Lincoln: University of Nebraska Press, 2016, 649 pp.

The partisan press was not a reflection of popular opinion but of the opinions that those in power wanted individuals to accept. Therefore, the reports of the papers at the time should not be thought of as the definitive source of popular opinion. Unfortunately, the author looks at the discourse of only a few papers to represent every newspaper in the United States at the time. While that discourse represents a prominent view and definitely the prominent press view, one cannot definitively say that no other views existed among whites in the United States. This is not a fatal flaw but a consideration for the reader. Overall, however, the book does well at describing slave rebellions and how American newspapers acquired information about them and reacted differently to them, as the issue of slavery grew more contentious.

John W. Hartman Center for Sales, Advertising, and Marketing History: Created and maintained by the David M. Rubenstein Rare Book and Manuscript Library at Duke University in Durham, North Carolina, http://library.duke.edu/rubenstein/hartman/. Reviewed September 2015

Library and the National Indian Law Library of the Native American Rights Fund. Dozens of such projects are digitizing treaties and other legal documents from hundreds of native groups. Similarly, links to tribal groups and newspapers provide up-to-the-minute breaking news from across North America. This page is an invaluable resource for people researching Native American topics, and one hopes it will continue to expand.