Mauro Magatti

Beyond the Consumerist-Financial Exchange: The Sustainable-Contributory Exchange

Capitalism has featured a different exchange of material and symbolic resources between society, economy and politics at each stage of its development. After analysing neoliberal exchange (1989–2008), considered as financial-consumerist exchange with its heavy social and economic consequences, we focus on the possible new exchange arising after the 2008 crisis. This is a ‘sustainable-contributory exchange’: economy and politics now enable resources sustainability—for instance, towards new business models—and citizens’ contributions towards institutional innovation. Experiments in this sort of exchange are taking place in different contexts: if spread, it can drive a new prosperity in the Western economy in terms of both economic and social plans.

Generative Dynamics: What Sustains the Creation of Shared Business Value

CSR theories and practices which have been diffusing in the management world until very recently refer mainly to reactive strategies of (re-)legitimation of companies vis-a-vis their stakeholders. However, even in light of the challenges posed by today’s economic crisis, the present period can be an extremely favourable moment to move beyond this adaptive approach and to formulate and realize a more advanced view of the social dimension of business as sustainable innovation , i.e. a business model based on a twofold dynamic of ‘valorization of the context’: on the one hand, the inclusion in enterprises’ strategies of social instances and resources oriented to the natural environment and quality of life in and around the workplace; on the other hand, the ability to generate economic value through the creation of social value. Drawing on the findings of a research conducted on a sample of Italian organizations, the paper identifies and discusses three distinctive mechanisms which seem to sustain the production of ‘integrated value ’ in these companies: the balance between cultural tradition and exploration; the tendency to expand in the context and, at the same time, to include it; and human resource practices establishing a direct link between citizenship behaviours in and of the organization. In conclusion, the analysis suggests a wider-ranging perspective on the strategic and competitive implications of CSR practices.

Contemporary Sociological Theory and Techno-Nihilist Capitalism

The problem advanced societies have tried to answer since the last part of the twentieth century can be ascribed to a fundamental question: how to go beyond the constitutive (and unsustainable) limit of nation-state capitalism, constrained by an excessively circumscribed and univocal idea of social organization, without losing the ability to govern? Or, expressed in other terms, how can you dismantle the center (the state) without losing the power to control? The answer to this (difficult) question has been sought for along two main axes. The first has concerned the seizing of new opportunities distributed over a space larger than the national space. As historians have shown (Arrighi 1996), if global projection is a constant of capitalism only the disastrous politico-military vicissitudes of the first half of the twentieth century created the conditions according to which the nation-state capitalism model could be born, in the form that dominated the fifty years following the Second World War. But first the exhaustion of colonialism, then the urgency of the energy question, the signs of a possible demise of Anglo-Saxon hegemony and, subsequently, the collapse of the Soviet empire, have changed the rules of the game. Within a rapidly transforming international framework, the recovery of a global outlook promised the exploitation of important opportunities with the opening of new markets, the valorization of investment possibilities, the displacement and utilization of low-wage labor, financial speculation, the acquisition and control of energy resources and raw materials. It is a promise that Anglo-Saxon elites have contemplated since the early 1980s, the moment in which—to counter the increasingly worrying signs of decline of their hegemony—they abandoned the Keynesian doctrine to embrace the neoliberal doctrine. The second axis along which a new growth cycle has been developed has to do with the increased manipulation of meanings available individually and collectively. Such a process is formed from the combination of two rationales, the subjectivist imperative, which inscribes into social life some of the philosophical developments of the twentieth century, and the formation of De-territorialized Aesthetic Space, which makes technically possible, a degree of cultural mobility hitherto unthinkable. Both these factors facilitate the insertion of the immaterial dimension into the cycle of capitalist valorization, making it more readily available for exploitation by economic forces on a global scale.

The Social shaping of the economy: An inquiry

Abstract This essay aims to discuss the notion of the ‘social shaping of the economy’. The interest for such a question stems from the growing attention this concept has received in the recent sociological literature. The principal concern has been to look at the foundations of this concept and to identify viable developments of the debate. By discussing the regulative properties of the market, the author calls attention upon four arguments in support of the concept of the social regulation of the economy. On this basis, recent contributions are reviewed in an attempt to grasp conceptual and terminological clearness.