Melanie Kellar

A Goal-based Classification of Web Information Tasks

While researchers have been studying user activity on the Web since its inception, there remains a lack of understanding of the high level tasks in which users engage on the Web. We have recently conducted a field study in which participants were asked to annotate all web usage with a task description and categorization. Based on our analysis of participants’ recorded tasks during the field study, as well as previous research, we have developed a goal-based classification of information tasks which describes user activities on the Web.

An examination of daily information needs and sharing opportunities

A person often has highly context-sensitive information needs that require assistance from individuals in their social network. However, a persons social network is often not broad enough to include the right people in the right situations or circumstances who can satisfy the needs. The ability to satisfy context-sensitive information needs depends on a persons ability to seek the answers from appropriate individuals, who must then provide a response in a timely manner. To gain an understanding of how to better support the sharing of information, we conducted a four-week diary study examining 20 peoples perceived daily information needs and sharing desires. We provide a structured framework for understanding the types of information people need and discuss when and how people are able to satisfy their needs. Using these findings, we discuss research and design opportunities for addressing the shortcomings of the existing information sources by connecting information altruists with an audience by leveraging weak ties through situation and circumstance, and providing a timely asynchronous connection to these sources.

Effect of task on time spent reading as an implicit measure of interest

Information Filtering systems learn user preferences either through explicit or implicit feedback. However, requiring users to explicitly rate items as part of the interface interaction can place a large burden on the user. Implicit feedback removes the burden of explicit user ratings by transparently monitoring user behavior such as time spent reading, mouse movements and scrolling behavior. Previous research has shown that task may have an impact on the effectiveness of some implicit measures. In this work we report both qualitative and quantitative results of an initial study examining the relationship between user time spent reading and relevance for three web search tasks: relevance judgment, simple question answering and complex question answering. This study indicates that the usefulness of time spent as a measure of user interest is related to task and is more useful for more complex web search tasks. Future directions for this research are presented.

The proximity factor: impact of distance on co-located collaboration

Groups collaborating around a large wall display can do so in a variety of arrangements, positioning themselves at different distances from the display and from each other. We examined the impact of proximity on the effectiveness and enjoyment of co-located collaboration. Our results revealed collaborative benefits when participants were positioned close together, and interaction with the display was felt to be more effective when participants were close to the display. However, clear tradeoffs were evident for these configurations. When at a distance to the display, the choice of direct versus indirect interaction revealed that interactions were easier when using direct input but the effectiveness of the collaboration was compromised.

Extending the Use of Games in Health Care

Digital games have the ability to engage both children and adults alike. We are exploring the use of games for children with long term treatment regimes, where motivation for compliance is a key factor in the success of the treatment. In this paper, we describe the game framework we are building for this purpose. This framework is meant to support the long term use of a gaming world for children with three main goals: (a) provide easy and continual gaming access on a range of computing appliances including small screen devices; (b) offer games that can be personalized and are adaptable based on the child’s interests or specific illness; and (c) maintain novelty and interest in the treatment over time. This framework not only provides a benefit to the children involved, but also provides user data to the coaches, clinicians, and health researchers involved in the child’s treatment regime.

An exploration of web-based monitoring: implications for design

Monitoring occurs when users return to previously viewed web pages to view new or updated information. While tools exist to support web-based monitoring, we know little about the monitoring activities users engage in and the nature of the support needed. We have conducted 40 semi-structured interviews in order to better understand the types of information users monitor and the characteristics of different monitoring activities. Using the data collected during the interviews, we characterized monitoring as an activity within six web information tasks: Browsing, Communications, Fact Finding, Information Gathering, Maintenance, and Transactions. The results of our study have been used to provide general, as well as task specific, recommendations for the design of monitoring tools.

An evaluation of landmarks for re-finding information on the web

Re-finding information on the Web is a common yet often time consuming and challenging task. Even with the use of traditional bookmarks, which allow users to return to a previously visited page, it can be hard to re-find facts within that page. Furthermore, it is not uncommon for users to have long and unmanageable lists of bookmarks, making it difficult to identify the purpose of individual bookmarks. In this paper, we present an extension to traditional bookmarks called landmarks, a user-directed technique that aids users in returning to specific content within a previously visited web page. We investigate the efficiency of landmarks for re-finding information on web pages and present the findings of a study in which participants were first primed on two web pages and returned at a later date to re-find the information using both traditional bookmarks and landmarks.

Using job-shop scheduling tasks for evaluating collocated collaboration

Researchers have begun to explore tools that allow multiple users to collaborate across multiple devices in collocated environments. These tools often allow users to simultaneously place and interact with information on shared displays. Unfortunately, there is a lack of experimental tasks to evaluate the effectiveness of these tools for information coordination in such scenarios. In this article, we introduce job-shop scheduling as a task that could be used to evaluate systems and interactions within computer-supported collaboration environments. We describe properties that make the task useful, as well as evaluation measures that may be used. We also present two experiments as case studies to illustrate the breadth of scenarios in which this task may be applied. The first experiment shows the differences when users interact with different communicative gesturing schemes, while the second demonstrates the benefits of shared visual information on large displays. We close by discussing the general applicability of the tasks.

Empowering Online Advertisements by Empowering Viewers with the Right to Choose

ABSTRACT In 2010, YouTube introduced TrueView in-stream advertising—online video advertisements that allowed the user to skip directly to the desired video content after five seconds of viewing. Google sought to compare these “skippable” in-stream advertisements to the conventional (non-skippable) in-stream video advertising formats, using a new advertising effectiveness metric based on the propensity to search for terms related to advertising content. Googles findings indicated that skippable video advertisements may be as effective on a per-impression basis as traditional video advertisements. In addition, data from randomized experiments showed a strong implied viewer preference for the skippable advertisements. Taken together, these results suggest that formats like TrueView in-stream advertisements can improve the viewing experience for users without sacrificing advertising value for advertisers or content owners.

It's a jungle out there: practical considerations for evaluation in the city

An essential aspect of mobile and ubiquitous computing research is evaluation within the expected usage context, including environment. When that environment is an urban center, it can be dynamic, expansive, and unpredictable. Methodologies that focus on genuine use in the environment can uncover valuable insights, although they may also limit measurement and control. In this paper, we present our experiences applying traditional experimental techniques for field research in two separate projects set in urban environments. We argue that although traditional methods may be difficult to apply in cities, the challenges are surmountable, and this kind of field research can be a crucial component of evaluation.