Metehan Tolon

Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing

Abstract Neuromarketing uses the latest advances in brain scanning to learn more about the mental processes behind customer purchasing decisions. The purpose of this exploratory research was to reveal the perceptions of marketing academics, neurologists, and marketing professionals regarding neuromarketing studies, as they have an important role for the future of neuromarketing studies. Quantitative analysis was conducted on data from 111 marketing academics, 52 neurologists, and 56 marketing professionals. All participants agreed that neuromarketing is not a manipulative way of selling unnecessary goods and services. Three factors – interest and participation, knowledge and awareness, and ethics – were perceived as the most important aspects of neuromarketing according to the three groups of participants. Analyses of the perception of neuromarketing revealed that neurologists and marketing professionals perceive neuromarketing more favorably than marketing academics.

Industry 4 0 and the Effects of Improving Humanless Technology on Business Management

. Every age has its own specific conditions and requirements. The secrets of being permanent, sustainable and competitive in todays business world are hidden adapt to the trends of the times. This age is called information age, global age or communication age. On the agenda of the multinational corporations forming the rings of the international value chain, the concept of Industry 4.0 and the possible reflection of this concept in manufacturing and service fields play an important role. This new process, also called the new (4th) Industrial Revolution, points to a higher level of automation. It is foreseen that this new form of artificial intelligence, internet of objects, vehicles without drivers, 3d printer, nanotechnology, all vehicles and machines involved in production processes will be stored in the cloud system for production using sensors. This study discusses the basic features of Industry 4.0 conceptualizing from the year 2011 on the world and possible reflections on business management. Keywords— industry 4.0, marketing, business management, Internet of things