Michael C. Budden

When Were the Good Old Days? Revisiting Perceptions of Marketing Students’ Prior Preparation:

This study determines whether marketing professors’ perceptions of the preparedness of marketing majors have improved during the last decade. In 1985, Budden concluded that marketing professors perceived marketing majors as inadequately prepared to effectively pursue marketing curricula. This study reexamines those perceptions. The same questionnaire was administered to 600 marketing faculty members, and the results are very similar to the earlier study: communication and quantitative skills of marketing majors continue to be regarded as deficient by marketing faculty. Rankings by both groups of respondents of 10 high school subject areas in order of their importance to effectively prepare students for the marketing curriculum were also compared.

Developing an MBA Study-Abroad Program at Southeastern Louisiana University

INTERNATIONAL EXPERIENCE is critical for MBA faculty and students, but providing such experience as part of the curriculum is often difficult for relatively small programs. This article briefly describes how the College of Business and Technology at Southeastern Louisiana University developed a partnership program in Costa Rica as one step toward the college’s goal of furthering global understanding and communication among its faculty and students, a critical element in MBA education (Ortiz, 2004; Shetty & Rudell, 2004).

The Consumer Behavior Challenge: Designing an Assignment to Motivate Student Reflection and Self-Growth

The tension caused by change pushes students to reflect on their new situation, examine preconceived ideas, and synthesize new with existing knowledge. In the Consumer Behavior Challenge, students are challenged to step outside of their comfort zone by changing a behavior or trying something new for a period of time. Through guided reflection questions and writing a blog entry, students work to make sense of their challenge experience and recognize consumer behavior concepts that affect their behaviors. The assignment helps motivate deeper levels of thinking and sets students on a path of academic and personal discovery and growth.

An Empirical Analysis of Marketing Professors’ Attitudes Toward Students Majoring in Marketing

This paper analyzes Marketing faculty members attitudes toward students majoring in Marketing. Seven different comparisons were made among professors’ groups : AACSB vs.non-AACSB, small universities vs. large universities, junior Marketing faculty vs. senior Marketing faculty, female vs. male, private schools vs. public schools, less than 10 years of experience vs. 10 or more years of experience, and non Ph.D./D.B.A.’s vs. Ph.D./D.B.A.’s. In general, it appears that Marketing faculty members are more in agreement in how they feel toward Marketing majors, than they are in disagreement.

The Marketing of Dental Wellness

Dentists are often credited with being pioneers in the field of wellness. For years, dentists have espoused the virtues of periodic checkups, eating right, and regular oral care. Dentists wishing to promote oral health (dental) wellness have many tools available to them. Speaking engagements, newsletters, public service announcements, group activities and advertising can all be utilized to spread the word on the methods and benefits of possessing good oral health. Dentists that stress preventive dentistry in their practices can positively and directly impact the oral health of their patients. Good practice management, besides being adminsitratively sound, can be another factor in promoting dental wellness. Dental wellness does not happen by accident. It is the result of committed professionals working in conjunction with concerned individuals toward a common goal-good oral health.

Antismoking public policies as envisioned by bangladeshi smokers and non-smokers.

Tobacco use is growing quickly in the developing countries. International tobacco companies often escape the strict labeling laws of their national origins by operating in developing societies where such laws are lacking. Bangladesh is a prime example of a developing society where tobacco use and its subsequent social costs are increasing. A survey of Bangladeshis in the capital city of Dhaka shows that both smokers and non-smokers believe public programs aimed at educating the public on the dangers of tobacco use should be implemented. Schools were seen as a viable medium for educating the young. Government warnings concerning any dangers were mandated by both smokers and non-smokers. Limitations on where persons would be allowed to smoke was seen as a viable government policy by the respondents. A promising finding was that the more aware a person was of the dangers of tobacco consumption, the less likely the person was to use tobacco. Implications for government policy makers are discerned.