Michael L. Harris

Control of Flexible Software Development Under Uncertainty

When should software development teams have the flexibility to modify their directions and how do we balance that flexibility with controls essential to produce acceptable outcomes? We use dynamic capabilities theory and an extension of control theory to understand these questions. This work is examined in a case study. Our results demonstrate that flexibility may be needed when the starting conditions are uncertain and that effective control in these situations requires use of traditional controls plus a new type of control we term emergent outcome control.

The whitewater process: software product development in small IT businesses

Small software development companies need it to ensure they stay on course and are able to respond to the markets ebbs and flows.

Consumer preferences for banking technologies by age groups

Purpose – The prevailing mindset is that younger people value and more readily adopt technology. The purpose of this paper is to determine if this is true with respect to banking practices. Design/methodology/approach – A survey was conducted to evaluate the importance of mobile, online, and physical-based banking across multiple age groups. Factor analysis and analysis of covariance were used to evaluate the responses. Findings – The results show that older consumers see more value in traditional, physical-based banking, all ages are equally interested in currently emerging technologies (online), and younger users are more interested in the newest technologies. Research limitations/implications – The stereotype of technology-adverse elderly may be too limiting. Age influences are not absolute barriers enacted by time, but are potentially learned behaviors. Practical implications – Practitioners interested in introducing new technologies to the elderly might consider making their innovations more compatib...

Differential Effects of Marketing Messages in Online Advertising for an MBA Program

As Business programs compete for prospective MBA students, they need to understand what messages capture the attention of these students, prompting them to seek additional information about the program. In light of new program options and the changing competitive environment, the messages that are effective today may be quite different from those that resonated just a few years ago. Since different messages may be relevant to different target markets, this study focuses on evaluating the effectiveness of certain messages in reaching working professionals who are seeking a flexible MBA program. The results show that a message indicating national ranking is more effective than messages of value or convenience.