Michael Luckett

Dimensions of total product knowledge in a service environment

Purpose – The purpose of the paper is to compare measures of subjective and objective knowledge as well as usage/experience measures in a credence service environment for two different samples, namely college students and non‐student adults.Design/methodology/approach – Data were collected from two independent samples using self‐administered questionnaires and were analyzed using correlation and reliability analyses, factor analysis, discriminant analysis and one‐way ANOVA.Findings – For the student sample, the results show that even though measures of subjective product knowledge, objective product knowledge, and product usage are correlated with one another, each represents one unique dimension of total product knowledge. The results for the non‐student sample show that subjective and objective knowledge converge into one dimension, product usage is a second dimension, and vicarious product knowledge a third dimension.Research limitations/implications – One limitation of the present study is that its re...

A typology of students based on academic entitlement.

ABSTRACT Two hundred ninety-three university business students were surveyed using an academic entitlement (AE) scale updated to include new technologies. Using factor analysis, three components of AE were identified: grade entitlement, behavioral entitlement, and service entitlement. A k-means clustering procedure was then applied to identify four groups based on the relative strength of the AE components: the model student, under the radar, instructor as servant, and the privileged. These groups were further characterized by additional demographic (i.e., parental income) and classroom variables (i.e., instructor response times). Findings can help business educators gain better insight into the AE construct and devise more effective instructional strategies.

Business Ethics: Characteristics of an (Un)Ethical Decision Maker

This study explores whether, and to what extent, a variety of factors (i.e., religiousness, locus of control, need for cognition, age, etc.) have an impact on the components of ethical decision-making, namely personal moral philosophies, perception of ethical problems, and ethical intentions. In order to test these relationships, the attitudes and values of undergraduate marketing students in four areas of the U.S. were assessed and compared. The findings indicate that several variables can be used to predict who makes what type of ethical decision and that the impact of these variables may be situationally driven.