Michael McCauley

Organizational transformation: a new application of persuasive technology

This paper presents the application of persuasive technology to organizational change. The persuasive technology described here is the foundation of a methodology that draws on four areas of research to guide people and organizations into positive, predictable transformational experiences. It has been used in a wide variety of organizations such as the largest semi-conductor manufacturer in the world and a large fast food chain to produce faster, more predictable and more complete change than has previously been thought possible.

The delicate balance: mass customisation for large-scale organisational change

Headquarters and local work units almost always approach change initiatives from different perspectives. This can create substantial challenges for organisation leaders, managers and workers. Principles of mass customisation, along with the latest science, can now be applied to these change initiatives, providing a direct and effective way to maintain the balance between headquarters and local requirements. Recent research and technology advances provide a scientific approach to organisational transformations based on mass customisation. Using this approach, almost any organisation can achieve rapid, repeatable transformational results.