Michael Tinggi

Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management

This empirical research involves determination on customers’ confidence on hotel’s custodian of customers’ personal information as Kao et al. (2008) suggests that increase customers’ confidence may enhance customers’ satisfaction experiential value and may imply revenue potential. Customers demand assurance that their personal data will be safe and secure. A confident and satisfied customer may spread favourable words of mouth about hotel privy image that will eventually bring about positive impact on revenue. Seventy randomly selected respondents were interviewed and distributed with closed structured questionnaire to investigate some chosen antecedents’ variables, a determinant construct of customers’ confidence and trust. The findings corroborate that customers’ personal belief primarily contributes to their high level of confidence on hotel privacy policy. Therefore, in an effort to achieve a potential revenue management, the hoteliers have to be mindful of customers’ belief, as a major driver for consumers enhanced confidence.

Factors influencing entrepreneurship in small and medium enterprises (SMEs) among residents in Sarawak Malaysia

Generally, majority of the entrepreneurs who are involved in small and medium enterprises (SMEs) industry in Sarawak contribute to the economy revenue in Sarawak Malaysia. There are many types of businesses in SMEs industry where the entrepreneurs can choose from if they have interest in business. It is not only about the interest factor but there are a lot of other factors which can influence those people to participate in business. This research is based on the quantitative type of study. The analysis data showed that individual and environment factor do have relationship with the level of involvement in business. Furthermore, knowledge and business strategy factor do have relationship with the level of successful in business. This research can be a useful reference and may contribute new idea especially to those new researchers in the future.

Working Capital Management and Profitability: Evidence from Manufacturing Sector in Malaysia

The purpose of this study is to examine the effect of working capital management on firm’s profitability. The study is based on a sample of 164 manufacturing firms listed on the Main Board of Bursa Malaysia, covering a span of five years from 2007 to 2011. A discriminatory panel regression and Pearson correlation are used to test the hypotheses. The empirical evidence found that there is existence of significant positive relationship between exogenous variables, the average collection period, inventory conversion period and firm’s size and its endogenous variable, which is firm’s profitability. The findings also show a significant inverse relationship between debt ratio (leverage) and firm’s profitability, but the firm’s capability to translate working capital into cash promptly, as proxy in log cash conversion cycle has no impact on firm’s profitability.