Michiel Nuytemans

The Mass Media's Political Agenda-Setting Power: A Longitudinal Analysis of Media, Parliament, and Government in Belgium (1993 to 2000)

Do mass media determine or codetermine the political agenda? Available answers on this question are mixed and contradictory. Results vary in terms of the type of political agenda under scrutiny, the kind of media taken into account, and the type of issues covered. This article enhances knowledge of the medias political agenda-setting power by addressing each of these topics, drawing on extensive longitudinal measures of issue attentiveness in media, Parliament, and government in Belgium in the 1990s. Relying on time-series, cross-section analyses, the authors ascertain that although Belgium is characterized by a closed political system, the media do to some extent determine the agenda of Parliament and government. There is systematic variation in media effects, however. Newspapers exert more influence than does television, Parliament is somewhat more likely to follow media than government, and media effects are larger for certain issues (law and order, environment) than for others (foreign policy, economic issues).

Voting Aid Applications and the Effect of Statement Selection

Voting Aid Applications (VAA) helping voters make their decision at the ballots have become more popular throughout Western Europe. They typically consist of a number of statements that are used to match voters with parties. Drawing on a large-scale simulation of 500,000 different configurations of 36 statements and on a random sample of Belgian voters, the paper shows that many of these combinations produce diverging information for the participants. The study establishes that the specific selection of statements has a considerable impact on the ‘voting advice’ that is produced: some configurations favour certain parties, other configurations benefit other parties.