Miguel Angel Verdinelli

Comportamento estratégico da empresa e a visão baseada em recursos: um estudo no setor varejista de material de construção

Esta pesquisa tem o objetivo de analisar o relacionamento dos recursos da organizacao quanto ao seu comportamento estrategico na percepcao dos gestores das lojas de material de construcao. Para tanto, aborda a teoria de recursos, a partir da RBV (Resource-based View), e a tipologia de Miles e Snow (1978), na determinacao do comportamento estrategico das organizacoes. Com a finalidade de atingir o objetivo proposto utilizou-se uma abordagem qualiquantitativa. A pesquisa qualitativa foi exploratoria, utilizando focus group e a quantitativa descritiva, a partir de uma survey. Os resultados, quanto ao comportamento estrategico, indicam que 34,3% das empresas sao defensoras, 27,1% sao reativas, 20,0% sao analistas e 18,6% prospectoras. Com relacao as hipoteses propostas, inexistencia de diferencas nas capacidades segundo os comportamentos estrategicos, nenhuma mostrou significância estatistica. Com Respeito a associacao mensurada entre o comportamento estrategico e as capacidades, os prospectores sao os que possuem a maior correlacao positiva, verificada com as capacidades de administracao. Ja os reativos sao os que apresentam a maior correlacao negativa, tambem com as capacidades de administracao. Conclui-se que ha ausencia de ajuste entre comportamentos estrategicos e os recursos e capacidades, o que pode, segundo a RBV, deixar de gerar vantagem competitiva sustentavel.

Alinhamento dos Recursos da Empresa ao seu Comportamento Estratégico: uma agenda de pesquisa

Este artigo objetiva apresentar propostas de estudos futuros que mostrem descobertas sobre a relacao entre os recursos de uma organizacao e o seu comportamento estrategico. Para realiza-lo utilizou-se a visao baseada em recursos (resource-based view – RBV) para a definicao dos recursos estrategicos da empresa, sobretudo das capacidades dinâmicas, a partir de Barney (1991) e Teece, Pisano e Shuen (1997). O comportamento estrategico, por sua vez, foi definido utilizando-se a tipologia de Miles e Snow (1978) para identificar a organizacao como defensora, prospectora, analista ou reativa. Como os resultados encontrados em outros trabalhos mostraram-se contraditorios, este estudo formulou cinco hipoteses a serem pesquisadas para relacionar os recursos e capacidades ao comportamento estrategico. Se realizadas, tais pesquisas permitirao comparar os resultados do Brasil com outros estudos internacionais.

Comportamento estratégico ambiente e desempenho em empresas que comercializam automóveis em Itajaí e balneário Camboriú

This article analyzes the type of strategic behavior of companies, concessionaires and resellers that sell vehicles in the cities of Itajai and Camboriu in Santa Catarina, according to the model of Miles and Snow (1978). It also assesses the type of environmental munificence and organizational performance perceived by managers or owners in the chosen sample. In the sample taken were contacted 81 dealers and resellers of vehicles in Itajai and 22 in Singapore, totaling 103 companies in this sector. The methodological procedures included the following statistical analysis: exploratory factor analysis, variance analysis and correlation analysis. The strategic behavior that prevailed according to the adopted model were advocates and analysts. However, as the results of ANOVAs were the prospectors who best punctuate the performance and perceive the environment as munificent. In evaluating how behaviors are related to the perception of environmental munificence it confirms that advocates were less satisfied, moreover found that munificence and environmental performance is positive and significant. The results obtained in this study are a contribution to the sector analyzed, because from their managers or owners can set their strategies to improve performance. It can also recognize a contribution in the academic to bring new empirical results in understanding the relationships between the surveyed constructs.

Strategic Orientation as a Mediator Between Environmental Dimensions and Performance: A Study of Brazilian Hotels

This study analyzes the relationships between the dimensions of organizational environment dynamism, complexity and munificence and firm performance and mediating effect of strategic orientation. Data were collected by surveying 170 managers of Brazilian hotels and analyzed using structural equation modeling. The results revealed a positive relationship between entrepreneurial strategic orientation and performance and a negative relationship between conservative strategic orientation and performance. Environmental munificence had a direct and positive impact on performance. Environmental dynamism did not have an impact on performance, but did affect both conservative and entrepreneurial strategic orientations; environmental complexity had a negative effect on entrepreneurial orientation, also with no direct impact on performance. In turn, strategic orientation mediated the relationships between dynamism and performance and between complexity and performance, but did not mediate between munificence and performance. It can be concluded that complex environments reduce the impetus for enterprising approaches, decreasing performance, and that if the reaction to a perception of dynamism is an increase in entrepreneurship, then performance also increases.