Min-Seong Kim

Person–environment fit and its effects on employees’ emotions and self-rated/supervisor-rated performances: The case of employees in luxury hotel restaurants

Purpose Seeking to build a deeper understanding of a higher level of hospitality in terms of employee task performance, this study aimed to explore different person–environment (P–E) fit types and the corresponding effects on hotel employees’ emotions and task performance, evaluated by both the employees themselves and their supervisors. Design/methodology/approach Frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis and structural equation modeling method. Findings The results indicated that person–organization fit was associated with emotions toward the organization, the team and the job. However, this study did not provide empirical support for hypotheses that person-team fit affected emotions. Person–job fit was also associated with positive emotions toward the organization and the job, unlike with the team. Organization emotion had positive effects on both task performances, whereas no effect was reported between team emotion and task performances. Practical implications The study suggests that hotels’ human resource administrators may want to focus on developing and strengthening P–E fit and emotional responses. Originality/value This research illustrates the impact of three types of P–E fit on self-rated and supervisor-rated performance and examines the significant mediating role of three types of emotion.

Do strained bilateral relations affect tourists’ desire to visit a country that is a target of animosity?

ABSTRACT This study examines the attractiveness of destination tourism offerings when the destination country and the source market country are engaged in ongoing political and economic conflict. The study is set in the Russia–United States (US) context, where Russia is the tourism-generating region and the US are the vacation destination. Specifically, the study investigates how the desire of Russian tourists to vacation in the US is affected by perceptions of the US as a country and as a vacation destination, animosity toward the US, and Russian touristsʼ level of national attachment and ethnocentric tendencies. The study found that country image, destination image, and general animosity have a direct effect on intention to visit. The effects of consumer ethnocentrism and national situational animosity on intention to visit are mediated by destination image and country image respectively.

Community reactions to tourism development: how does governmental fairness work?

Based on the elements of social exchange and organizational justice theories, a conceptual model and associated hypotheses were formulated to examine the relationship among community residents and their perceptions of governmental fairness (i.e., distributive, procedural, interpersonal, and informational dimensions), social capital (i.e., cognitive and structural dimensions), and support for government and environmental development. Data were collected from 496 residents in four Korean cities: Busan, Gyeongju, Pohang, and Ulsan. Empirical testing resulted in support for multiple hypotheses. More specifically, cognitive social capital was significantly influenced by distributive, interpersonal, and informational fairness. Structural social capital was significantly affected by distributive and informational fairness. Subsequently, two dimensions of social capital positively influenced two types of support. Overall, the results suggest that the interplay of governmental fairness and social capital is important in influencing residents’ support for government and environmental development.

How Customer Personality Traits Influence Brand Loyalty in the Coffee Shop Industry: The Moderating Role of Business Types

ABSTRACT This study examines how perceptions associated with customer personality traits can affect customer satisfaction, customer brand identification (CBI), and involvement as well as the development of brand loyalty. Social identity theory was applied to explain these effects as it relates to coffee shop businesses and further investigate relationships between customers and a brand. The verified model with a survey sample of 743 customers confirmed that customer personality traits had significant effects on customer satisfaction and CBI. Customer satisfaction had positive effects on CBI, involvement, and brand loyalty. CBI had significant influences on involvement and brand loyalty. Involvement was, in turn, positively associated with brand loyalty. In addition, the relationships between these variables were moderated by business type (i.e., independent coffee shop vs. franchise coffee shop).

Hospitality employees’ citizenship behavior: the moderating role of cultural values

Purpose This study aims to examine the impact of self-efficacy and reciprocity in predicting the organizational citizenship behavior (OCB) of hospitality employees and the moderating role of cultural values in the hypothesized relationship. Design/methodology/approach The proposed model of this study has been tested on the basis of the responses from 432 full-time employees who work at hospitality fields in South Korea. This study has conducted frequency, reliability, confirmatory factor, correlation analyses and structural equation modeling (SEM). Findings The empirical results indicate not only that self-efficacy significantly influenced reciprocity, consideration, civic virtue and sportsmanship but also that reciprocity had positive influences on the same virtues as well as conscientiousness. The moderating role of cultural values has also been investigated resulting in significant differences in six of the nine cultural values measured (i.e. power distance, uncertainty avoidance, collectivism I and II, assertiveness and gender egalitarianism). Practical implications From a practical perspective, the findings of this study yield several strategies relevant to hospitality employee development and training. Especially, the management in hospitality organizations needs to look at multicultural management and leadership styles within their own particular context. Originality/value Findings of this study suggest that both self-efficacy and reciprocity are important determinants of OCBs, and indicate the fundamental embeddedness of employment relations within the wider cultural value setting in non-Western contexts.

Does franchisor ethical value really lead to improvements in financial and non-financial performance?

Purpose Although ethical management would seem to be a core responsibility in today’s business climate, empirical research and practical applications in the hospitality industry remain scarce. Hence, the aim of this study is to examine the influences of ethical value and corporate philanthropy on the foodservice industry in South Korea. Design/methodology/approach Frequency, reliability, confirmatory factor, correlation and structural equation modeling analyses were used. Findings The results indicate that, overall, ethical value directly influences corporate philanthropy and two aspects of organizational commitment (i.e. continuous and affective). Corporate philanthropy, in turn, positively relates to organizational commitment dimensions as well as financial and non-financial performance. Affective and continuous commitments lead to improvements in both financial and non-financial performance. Practical implications The strategic importance of ethical value and the following philanthropic activities in the foodservices is demonstrated from the findings of this research. Originality/value The current study is the first to develop and test an empirical model which accounts for the effects of ethical value on both financial and non-financial performances in the franchisor–franchisee relationship.

The Effects of Personality Traits and Congruity on Customer Satisfaction and Brand Loyalty: Evidence from Coffee Shop Customers

Abstract Coffee shops are becoming more aware that brand loyalty can be an effective strategy for securing a competitive edge in business. To supplement current understanding of the importance of coffee shop branding, this study investigates the role of personality traits and congruity in the formation of brand loyalty. This study finds that personality traits have direct effects on congruity and customer satisfaction, the two defining factors of brand loyalty. Overall, our results suggest that the interaction of personality traits, congruity, and satisfaction is essential to the process of influencing coffee shop customers’ brand loyalty.

Corporate social responsibility as a determinant of long-term orientation

ABSTRACT Predictors for developing long-term orientation are of great interest to researchers and practitioners in the franchise industry since long-term orientation is a significant driver of success. The current research investigated the impact of congruity between a franchisee’s values and its franchisor’s corporate social responsibility (CSR) initiatives as well as the influence of ethical value on the franchisor–franchisee relationship. Also, this study examined the interrelationships among CSR activities, trust, and satisfaction, which then ultimately resulted in long-term orientation to the franchisor. Empirical findings indicated that value relevance and ethical value significantly influenced CSR activities which enhanced trust and two aspects of satisfaction (i.e. economic and non-economic). Also, trust significantly affected long-term orientation as well as two dimensions of satisfaction. Lastly, long-term orientation was significantly affected only by economic satisfaction. This study provides greater insights into long-term relationships in the franchise industry.

The consumer value-based brand citizenship behavior model: Evidence from local and global coffee businesses

ABSTRACT In consumer behavior research, one of the well-documented outcomes of the globalization is the development of consumers’ personal values, feelings, and behaviors. Based on local-global consumer values, this study examined a conceptual model that proposed the interrelationships across three dimensions of consumer value (i.e., global connectedness, cultural identity, and consumer ethnocentrism), brand engagement, and three dimensions of brand citizenship behavior (i.e., brand enthusiasm, brand endorsement, and helping behavior). Results confirmed that global connectedness and consumer ethnocentrism played critical roles in nurturing brand engagement. Brand engagement further enhanced customers’ brand citizenship behaviors. Moreover, results identified that the brand origin (i.e., local and global brands) moderated two of the hypothesized relationships (i.e., the impact of consumer ethnocentrism on brand engagement and the impact of brand engagement on brand endorsement). This paper further provided implications to management in the industry and hospitality researchers.

Does environmental leadership affect market and eco performance? Evidence from Korean franchise firms

Purpose External economic and social forces compel foodservice enterprises to be environmentally friendly, bringing environmental issues to the forefront of managerial policies. Reflecting on this phenomenon, this paper aims to investigate the role that the environmental leadership of the top management at the franchise headquarters and the companies’ environmental orientation play in enhancing the company’s market and eco performances. Design/methodology/approach The research model was tested based on responses from 196 regional foodservice franchising headquarters in South Korea. Structural equation modeling, namely, confirmatory and path analysis, was the primary method of data analysis in the study. Findings Results indicate that the top management’s environmental transformational leadership influences the internal and external environmental orientation of a foodservice franchise firm. Also, the two types of environmental orientation improve the market and eco performances of the firm. Finally, two dimensions of environmental orientation, internal and external, act as full mediators of the relationship between environmental transformational leadership and the performance of the firm. Practical implications The positive link between environmental leadership, environmental orientation and market performance seems to indicate that individual franchisees may be receptive to rules and regulations associated with green practices and be willing to incorporate the green business procedures of their franchisor into their day-to-day operations. Originality/value Given the lack of empirical research that investigates environmental policies in the foodservice industry in the international context, this study contributes to an understanding of how foodservice franchising firms view the environmental leadership of the company’s top management and its impact on a company’s environmental orientation and market performance.