Ming Ming Su

Heritage tourism and livelihood sustainability of a resettled rural community: Mount Sanqingshan World Heritage Site, China

Tourism and related development can lead to the displacement and resettlement of communities, disrupting local livelihood systems, socio-political processes and organizations. However, limited attention has been paid to community resettlement in the tourism context. Taking Yinhuwan village at Mount Sanqingshan World Heritage Site in China as an example, this study examines the results of tourism and resettlement on the livelihoods of this rural community and the extent to which tourism-related livelihood strategies contribute to community livelihood sustainability. A sustainable livelihood framework is adopted to guide the analysis. Face-to-face in-depth interviews were conducted with management officials, community leaders and village residents through three field investigations in 2013. It was found that traditional livelihood methods have been largely replaced by tourism, which has become the primary livelihood strategy for the resettled community. Despite current economic benefits, high dependency on tourism-related opportunities as the single livelihood option may diminish the sustainability of local livelihoods. The current resettlement plan highlights short-term economic impacts on the affected community, overlooking their socio-cultural concerns and long-term livelihood sustainability. Possible measures are discussed to diversify livelihood options and mitigate potential challenges for the affected community so as to ensure their long-term benefits and increase future options.

Assessing ecotourism from a multi-stakeholder perspective: Xingkai Lake National Nature Reserve, China.

Ecotourism development is closely associated with the sustainability of protected natural areas. When facilitated by appropriate management, ecotourism can contribute to conservation and development, as well as the well-being of local communities. As such, ecotourism has been proposed and practiced in different forms in many places, including China. This study assesses ecotourism development at Xingkai Lake National Nature Reserve in Heilongjiang Province, China. Key informant interviews were conducted with representatives from the provincial Forestry Department, the Nature Reserve, and the local community. Observation was undertaken on three site visits and secondary data were collected. The potential for providing quality natural experiences is high and tourism development is occurring rapidly. However, current relationships between people, resources, and tourism have yet to provide mutual benefits necessary for successful ecotourism. The multi-stakeholder management style and the ambiguity of landownership within the nature reserve constitute structural difficulties for ecotourism management and operation. Although participation in ecotourism could provide a livelihood opportunity and interests in involvement in tourism have been identified among the local fishing community, current involvement is limited mainly due to the lack of mechanisms for participation. Therefore, it is recommended that management programs and government policies should be established to provide a platform for community participation in ecotourism. Then, a positive synergistic relationship between tourism, environment, and community could be developed. Planning and policy requirements are discussed for ecotourism development in protected areas in China.

Tourism-Induced Livelihood Changes at Mount Sanqingshan World Heritage Site, China

Although tourism has the potential to improve the wellbeing of residents, it may also disrupt livelihood systems, social processes, and cultural traditions. The livelihood changes at three rural villages at Mount Sanqingshan World Heritage Site, China, are assessed to determine the extent to which tourism strategies are contributing to local livelihoods. A sustainable livelihood framework is adopted to guide the analysis. The three villages exhibit different development patterns due to institutional, organizational, and location factors. New strategies involving tourism were constructed and incorporated into the traditional livelihood systems and they resulted in different outcomes for residents of different villages. Village location, including the relationship to the site tourism plan, affected the implications for rural livelihoods. High dependence on tourism as the single livelihood option can reduce sustainability. Practical implications are suggested to enhance livelihood sustainability at such rural heritage tourism sites.

Community involvement at Great Wall World Heritage sites, Beijing, China

Many stakeholders are engaged in heritage tourism at World Heritage sites, but local communities are among the most important and affected. The management structure and the nature of local communities influence how the latter are involved in heritage tourism. Community involvement can be categorised into participation in decision making and in benefit acquisition. This study examines and compares the management structure and the status of involvement at two places adjacent to the Great Wall in Beijing, China. Key informant interviews and questionnaire surveys were employed, supplemented by analysis of plans, and it was found that communities receive benefits from tourism despite their minimal participation in planning and management decisions. A two-dimensional framework comprising decision making and benefit acquisition is developed to position communities on these criteria, to evaluate community involvement, and to indicate areas for improvement.

A Comparison of Tourists' and Residents' Uses of the Temple of Heaven World Heritage Site, China

World Heritage Sites are designated following evaluations of their universal values. However, their use is often shared by different user groups who may attach different meanings to the same heritage, leading to different interpretations and uses. This situation raises important questions for visitor management at World Heritage Sites, where a variety of users must be accommodated. Using Temple of Heaven as an example, the motivations, preferences and experiences are explored for three major user groups: residents, domestic and international tourists. Results show that residents and tourists exhibit different spatial and temporal patterns of use. Most local users are elderly and use the place regularly for exercise and social purposes. The historical and cultural values are widely recognized but tourists are motivated more strongly than local users to experience heritage values. Practical implications are generated to inform managers of the study site and other heritage sites shared by locals and tourists.

A multi-stakeholder examination of destination image: Nanluoguxiang heritage street, Beijing, China

ABSTRACT Perceived destination image is rarely examined through the gaze of stakeholders other than visitors, in particular residents and tourism business operators. This hinders the comprehensive understanding of destination image and limits its practical implications for destination marketing and management. Therefore, this study proposes a multi-stakeholder approach to image evaluation to obtain a comprehensive understanding of the destination image and better inform destination planning and management. Taking Nanluoguxiang hutong tourism site in Beijing as an example, the image perceptions of residents, on-site business operators, and domestic and international tourists are compared. Questionnaire surveys with both types of tourists and semi-structured interviews with residents and business operators are the main research methods. Major between group differences are identified in the evaluation of the authenticity of this Beijing hutong area, its representation of traditional Beijing culture and whether or not it is a place in which to relax. Results demonstrate that visitors, residents and business operators share similar cognitive images of Nanluoguxiang as a traditional historical street and a special business street with Beijing character. However, the historical and cultural values of Nanluoguxiang are undervalued. Moreover, distinct differences exist between the actual motivations for visiting held by domestic and international tourists and their motivations as perceived by residents and business operators. Suggestions are made to better meet the expectations and desires of all stakeholder groups through the provision of participatory programmes and activities to enrich the visitor experience of hutongs and the hutong lifestyle while maintaining a boundary between tourists and residents’ personal space to reduce unnecessary interruptions to residents’ daily life.

Residents’ recreational and social use of and perspectives on a World Heritage Site: Temple of Heaven, Beijing, China

Many heritage sites are shared by tourists and local residents. Possessing more familiarity and often a deeper understanding of local heritage meanings and values, residents are often considered to be more worthy users of the heritage resources. However, the recreational use of heritage resources by local residents, who are often portrayed and examined as service providers and impact receivers, is often neglected at heritage sites. This research identifies the use patterns, motivations, perceptions and experiences of local residents at Temple of Heaven World Heritage Site in Beijing, China. Research findings enhance understanding of the recreational use of residents and their perspectives on the heritage sites. Practical implications are generated to inform future planning and management decisions at heritage sites shared by local users and tourists.

Multi-agency management of a World Heritage Site: Wulingyuan Scenic and Historic Interest Area, China

Involving a variety of stakeholders, heritage tourism management requires a collaborative multi-actor approach. Due to the current grid management system, shared management among multiple agencies is not rare in heritage sites in China; however limited research has addressed this situation. A multi-agency management model is thus proposed to highlight the roles of a coordination agency and a collaboration mechanism. Taking Wulingyuan Scenic and Historic Interest Area as an example, this paper compares the management status and assesses management collaboration between its two main management bodies. Semi-structured interviews with management staff are used as the primary research method. It is revealed that shared management has resulted in the inefficient use of human and financial resources, and inconsistency in the application of management measures and standards due to the lack of an efficient coordination agency and collaboration mechanism. Suggestions are made to facilitate collaboration and enhance management efficiency in this multi-agency management context.