Miroslav Mandić

Small retailers' competition against large store chains in Croatia

The business case, described in this report, discusses the association of retailers, which has under the pressure of foreign competition gathered together retail and wholesalers in Croatia. This report presents in chronological order the forming of the association, description of the development motives and the associations business activities in the last three years. A short insight into the Croatian retail market is given and its most important participants are mentioned. The report describes the organisation structure of the association, and gives parallel business results in the period from 2001 to 2003. This business case is intended primarily for students, but also for all of those who are interested in following the dynamic movements in the retail sector. The business case enables the recognition of newest trends in the retail sectors and discusses the association as a way of defence against stronger foreign competitors.

Customer Relationship Management (CRM) acceptance in Croatia

Rad govori o razini prihvacenosti upravljanja odnosima s klijentima u Hrvatskoj. Okosnicu rada cini istraživanje za stolom koje je imalo za cilj utvrditi prisutnost besplatnih potrosackih telefona kod, po prometu i dobiti, vodecih 450 hrvatskih tvrtki.

Internationalization of SMEs in Croatia

Radom se pokusala utvrditi razina otvorenosti hrvatskog gospodarstva za dolazak stranih tvrtki. Tako je naglasak stavljen na broj tvrtki koje imaju svoja predstavnistva u hrvatskoj, razina izvoza i uvoza te stupanj stranih ulaganja. Rad ukazuje i na specificnosti klasifikacije malih i srednjih tvrtki koje je potrebno, naravno, promatrati u hrvatskim okvirima, zatim analizira strukturu tvrtki prema ukupnom broju zaposlenih i industrijama kojim pripadaju te poseban naglasak daje na razinu samih stranih ulaganja.