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Featured researches published by Moacir de Miranda.


Journal of Technology Management & Innovation | 2014

Accelerated Internationalization in Emerging Markets: Empirical Evidence from Brazilian Technology-Based Firms

Fernanda Cecília Ferreira Ribeiro; Moacir de Miranda; Felipe Mendes Borini; Roberto Bernardes

This paper offers an analysis into the external factors influencing the accelerated internationalization of technology-based firms (TBFs) in the context of an emerging country, Brazil. This type of firm is typically called born global and has been reported mainly in high technology sectors and from developed countries. A survey was applied to small and medium Brazilian TBFs. Logistic regression was used to test the research hypotheses. The results suggest that new and small Brazilian technology-based firms, which followed an accelerated internationalization process, are most likely to be integrated into a global production chain. Results also show that TBFs which take more than five years to enter the international market, benefit more from the location in an innovation habitat, the partnerships in the home country, and the pro-internationalization government policies. Therefore, this research contributes to a better understanding of the phenomenon and points to new perspectives of studies.


Rae-revista De Administracao De Empresas | 1999

Linking strategy and the knowledge of the firm

Oliveira Junior; Moacir de Miranda

Discovering the ways through which firms develop and maintain competitive advantage is a central research stream in management theory. The objective of this paper is to present a contribution to the discussion of the knowledge of the firm as a source of competitive advantage. The paper states that a firm’s success is a consequence of its ability in the continuous development of core competencies that will sustain its competitiveness over time. Core competencies are understood as the sets of knowledge that differentiate a company strategically. The firm must discover, develop, share and update the knowledge that sustains the present and future core competencies. Knowledge management, through processes of knowledge creation and integration, is one way of doing this.


Revista de Administra&ccdeil;ão da Universidade de São Paulo | 2009

The strategic relevance of the Brazilian subsidiaries of multinationals corporations

Moacir de Miranda; Oliveira Junior; Arnoldo José de Hoyos; Luciano Gualberto; Felipe Mendes; Nicolau Reinhard


Internacionalização e os países emergentes | 2007

Transferência de conhecimento e o papel das subsidiárias em corporações multinacionais brasileiras

Oliveira Junior; Moacir de Miranda


Archive | 2009

A STUDY ON THE POTENTIAL OF BRAZIL AS A HUB FOR OFFSHORING OF SERVICES

Paulo Roberto Gião; Moacir de Miranda; Oliveira Junior


Archive | 2013

TRANSFERÊNCIA REVERSA DE CONHECIMENTO: UM COMPARATIVO ENTRE AS SUBSIDIÁRIAS DE MERCADOS EMERGENTES E SUBSIDIÁRIAS DE MERCADOS DESENVOLVIDOS REVERSE KNOWLEDGE TRANSFER: A COMPARISON BETWEEN SUBSIDIARIES OF EMERGING MARKETS AND SUBSIDIARIES OF DEVELOPED MARKETS TRANSFERENCIA INVERSA DE CONOCIMIENTO: UNA COMPARACIÓN ENTRE LAS FILIALES DE MERCADOS Y SUBSIDIARIAS EMERGENTES EN LOS MERCADOS DESARROLLADOS

Maitê Alves Bezerra; Sidney Costa; Felipe Mendes Borini; Moacir de Miranda; Oliveira Junior


Archive | 2011

FACULDADE DE ECONOMIA, ADMINISTRAÇÃO E CONTABILIDADE DEPARTAMENTO DE ADMINISTRAÇÃO PROGRAMA DE PÓS-GRADUAÇÃO EM ADMINISTRAÇÃO ESTRATÉGIA DE OFFSHORING EM SUBSIDIÁRIAS DE CORPORAÇÕES MULTINACIONAIS NO BRASIL

Paulo Roberto Gião; Moacir de Miranda; Oliveira Junior


Archive | 2010

FACULDADE DE ECONOMIA, ADMINISTRAÇÃO E CONTABILIDADE DEPARTAMENTO DE ADMINISTRAÇÃO PROGRAMA DE PÓS-GRADUAÇÃO EM ADMINISTRAÇÃO DE EMPRE SAS ESTRATÉGIA GLOBAL E ADAPTAÇÃO LOCAL NO SETOR BANCÁRIO BRASILEIRO: uma análise da subsidiária brasileira do banco Citibank

Itamar Pacheco da Silva; Moacir de Miranda; Oliveira Junior; São Paulo


Archive | 2009

A INFLUÊNCIA DO AMBIENTE COMPETITIVO NAS ESTRATÉGIAS DAS SUBSIDIÁRIAS ESTRANGEIRAS DE MULTINACIONAIS BRASILEIRAS THE INFLUENCE OF COMPETITIVE ENVIRONMENT ON STRATEGIES OF FOREIGN SUBSIDIARIES OF BRAZILIAN MULTINATIONAL COMPANIES

Felipe Mendes Borini; Rua Quintana; Edson Renel da Costa Filho; Luciano Gualberto; Mendes Borini; Moacir de Miranda; Oliveira Junior


Archive | 2006

O CONTEXTO COMPETITIVO NACIONAL E A RELEVÂNCIA ESTRATÉGICA DAS SUBSIDIÁRIAS DE CORPORAÇÕES

Felipe Mendes Borini; Moacir de Miranda; Oliveira; Arnoldo José de Hoyos

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Felipe Mendes Borini

Escola Superior de Propaganda e Marketing

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Fernanda Cecília Ferreira Ribeiro

Pontifícia Universidade Católica de São Paulo

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Maitê Alves Bezerra

Escola Superior de Propaganda e Marketing

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Sidney Costa

University of São Paulo

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