Mohammed Rafiq

Principles of Retailing

The second edition of a well established text (previously titled Principles of Retail Management). It is a comprehensive introduction to the subject of retailing and covers aspects of retail marketing, retail strategy, the impact of technology, ethical issues and international retailing. It provides an extensive overview of all head office functions and outlet operations. The new edition has been updated to reflect the changing retail landscape, especially in the light of online and mobile shopping.