Mohd Nazari Ismail

The Mediating Role of Tourist Satisfaction: A Study of Muslim Tourists in Malaysia

Abstract This study attempts to empirically test the mediating effect of overall tourist satisfaction between travel motivations (push and pull) and destination loyalty. The tourism motivations were found significantly and positively related to tourist satisfaction. The results also supported that the tourist satisfaction positively associated with destination loyalty. The results indentified that the most important push motivations for Muslim tourists include achievement, exciting and adventure, family togetherness, knowledge/education, and escape. The most important pull motivations for Muslim tourists include natural scenery, wide space and activities, cleanness and shopping, and modern atmosphere.

Islamic tourism: an empirical examination of travel motivation and satisfaction in Malaysia

The objectives of this study are to test the relationship between tourism motivations and tourist satisfaction, and to test how ‘Religion’ moderates the relationship. The variable ‘Religion’ is represented by the availability of Islamic norms and practices relevant to tourism at the destination. The results of the partial least square indicate that tourism motivations are significantly and positively related to tourist satisfaction. The results also showed that Religion significantly moderates the relationship between pull motivation and tourist satisfaction. However, the moderating effect of Religion on the relationship between push motivation and tourist satisfaction was not supported.

Linking business strategy and knowledge management practices: case studies of Malaysian firms

The objectives of this study are to identify knowledge management practices used by organisations to exploit their intellectual capital, and to explain the relationship between business strategy and knowledge management practices. Data were obtained from case studies of 11 organisations in four industries. Within-case analysis and cross-case analysis were carried out in analysing the data. The study reveals that the development of the three categories of intellectual capital by an organisation is contingent upon the type of strategy employed by that organisation. The finding also demonstrates that the type of business strategy employed by organisation affects knowledge management practices of the organisation.

The globalization of film business and its effect on the Malaysian film industry

Purpose – The study aims to examine the impact of globalization of film business on the Malaysian film industry.Design/methodology/approach – Interviews were conducted as the primary source of information from film industry players in Malaysia.Findings – Globalization of film business gives an impact on the Malaysian film industry.Research limitations/implications – This paper focuses on the Malaysian film industry and concentrates only on globalization of film business impact.Practical implications – The results provide insights to the Malaysian film sector and other organizations of similar structure of how they could manage business strategies for improved business performance.Originality/value – This paper is perhaps one of the first to investigate the impact of globalization on the Malaysian film industry.

Importance of commitment in encouraging employees’ innovative behaviour

Purpose – The extremely competitive and globalized business environment directs organizations to rely on human capital to be innovative. Committed employees are needed for organizations to foster innovative behaviors. The purpose of this paper is to examine the relationship between three forms of commitment and employees’ innovative behavior. Design/methodology/approach – Adopted questionnaire from previous studies were distributed among employees of Malaysian Small and Medium Enterprises. A total of 219 questionnaires were analyzed via partial least square. Findings – Statistical results revealed significant relationships between affective and normative commitment and employees’ innovative behavior. Originality/value – This study offers a theoretical contribution by adding an insight into the relationship between commitment and innovative behavior. The study also provides a practical guideline for managers of Malaysian SMEs who aim to increase innovative behavior among employees by considering their leve...

Biotechnology firms - improvement in innovation speed

According to the competitive and rapidly changing world of biotechnology, innovation speed is considered to be one of the fundamental organisational issues facing managers. Defining and implementing the appropriate strategy depends on several factors, which may differ from one industry to another. This study was designed to investigate the selected antecedents of innovation speed specifically for agro-biotechnological products in Malaysia. Self-developed questionnaires were distributed among the managers and 142 questionnaires were selected to be used for the purpose of data analysis. Data management and analysis were performed using structural equation modelling-partial least squares. The statistical results showed the significant relationship between managerial skill, market-related knowledge and experience, and innovation speed. The findings of this research did not support the relationship between extension and innovation speed. This study has also provided a practical guideline for Malaysian agro-biotechnological managers who aim to increase the innovation speed of a new agro-biotechnological product.

Critical Success Factors of Halal Supply Chain Management from the Perspective of Malaysian Halal Food Manufacturers

The purpose of this paper is to unveil critical success factors which are important for Halal Supply Chain Management from the perspective of Malaysian Halal Food Manufacturers. Societal Marketing concept prevailing in organizations and Halal Supply Chain Management is the practical shape by delivering value and societal value chain in complete supply chain, taking care of consumers and society’s long term interests simultaneously meeting company’s requirements. For this study 389 questionnaires were sent to different respondents out of which 257 we received and questionnaires were sent to Halal Food Manufacturers operating in Malaysia who involved in whole supply chain of Halal Food. For this study, data were gathered and analyzed which depicted that Halal Purchasing, Halal Food Quality and Hygiene, Halal Warehousing, Halal Logistics have positive effect and impact on Halal Supply Chain Management. This study has the implication of giving societal value chain at the same time reaping economic benefits for Malaysian Halal Food manufacturers by making all the value chain according to Shariah compliance having better quality food and hygiene for all humanity. Above depicted factors plays a significant role for Halal supply chain management. This topic is less empirically addressed, so the current analysis will contribute to develop the understanding on significant issue.