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iberian conference on information systems and technologies | 2015

The use of social networks between the young foreigners who travel to Galicia and its implications in the tourist ambience

Ana Belén Fernández Souto; Montse Vázquez Gestal; Jesús Laxe

In this document we will announce the main conclusions to which it has gone over after interviewing students Erasmus and assistants of conversation who have traveled to Spain and known Galicia in 2014. The target of the study has been to analyze the use that they have made of the social networks during its stay in Spain, this way to know the targets for that they were looking at the time of consuming this type of supports, especially as for contacting persons in the same situation and in the consumption of social networks to look for tourist information.


Procedia. Economics and finance | 2015

Business and Intercultural Communication

Ana Belén Fernández-Souto; Montse Vázquez Gestal; Antonia Blanco Pesqueira

Abstract We propose a communication which will reflect on the need for organizations –public and private wishing to operate internationally to have communicative resources that go beyond the purely linguistic and which meticulously care aspectos of non verbal communication that integrate and value the interculural communication.In the globalized world we live in, not to possess mastery of all the communicative processes in addressing international negotiations can be disastrous for organizations. In that sense, we propose a reflection on the main aspects that private and public organizations must take into account when planning international action.


international conference on advanced learning technologies | 2014

Teachers' Perception on the Use of ODS Portal to Support Advanced Technologies in Order to Provide Open Access to Learning

Sonia Valladares Rodríguez; Antonia Blanco Pesqueira; Montse Vázquez Gestal; Roberto Rodríguez Pérez; Manuel Iglesias; Luis Anido Rifón

The aim of this research work is to assess the degree of usability and usefulness of the Open Discovery Space portal for educational resources according to the perceptions of its users, namely teachers in primary and secondary education. Open Discovery Space has among its aims to serve as an instrument to share, reuse and put together the extended collection of educational content available in Europe. First, it involves school communities in innovative learning and teaching practices through the effective use of online learning resources. Besides, it promotes community building among schools in Europe by offering the chance to use, share and exploit resources collected in a wide collection of educational repositories. Finally, it promotes an European Web portal intended to satisfy the educational needs of the aforementioned communities. This portal has been designed as a community-oriented social platform where educators, students and parents can discover, acquire, analyse and adapt eLearning resources. This paper is focused on the usefulness of this portal, and includes details about a workshop developed by University of Vigo, Spain in the framework of the content and services usage and usability assessment activities in the framework of the Open Discovery Space project.


Archive | 2015

Uso de las redes sociales en la búsqueda de entretenimiento de los extranjeros en España

Montse Vázquez Gestal; Ana Belén; Fernández Souto; Xesús Lage Picos


Archive | 2014

El uso intencionado de personajes polémicos en la actividad política: el caso del Ministro Wert en España

Cristina Rodríguez Peña; Ana Belén; Fernández Souto; Montse Vázquez Gestal


Revista Orbis | 2013

La música en los medios de comunicación. Su uso publicitario como recuerdo de realidades pasadas

Montse Vázquez Gestal


Portuguese Journal of Social Science | 2011

Public relations strategies applied to the implementation of a `countrybrand' in the Galicia-north Portugal Euro-region

Ana Belén Fernández Souto; Montse Vázquez Gestal


Archive | 2011

Y ESTABLECIMIENTO DE UN PLAN DE COMUNICACIÓN-BASE PARA LA EURORREGIÓN GALICIA-NORTE DE PORTUGAL.

Ana Belén; Fernández Souto; Montse Vázquez Gestal


Archive | 2010

Las ferias profesionales en Galicia: eventos de relaciones públicas como ejemplos de acciones de comunicación below the line Galiziako azoka profesionalak: harreman publikoetako gertaerak below the line komunikazio-ekintzen adibide gisa The professional fairs in Galicia: events of public relations like examples of actions of communication below the line

Ana Belén; Fernández Souto; Montse Vázquez Gestal


Comunicación y hombre: revista interdisciplinar de ciencias de la comunicación y humanidades | 2010

Estrategias en la comunicación corporativa en la publicidad impresa de Pontevedra entre 1932 y 2000. Características e influencias histórico-artísticas.

Montse Vázquez Gestal; Ana Belén Fernández-Souto

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