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Featured researches published by Moran Yarchi.


New Media & Society | 2016

Political information repertoires and political participation

Gadi Wolfsfeld; Moran Yarchi; Tal Samuel-Azran

This study examines the relationship between various forms of media use and political participation. The major argument is that in today’s high-choice media environment, individuals and groups with the highest level of political interest are more likely to develop richer political information repertoires that involve exploiting both digital and traditional ways of searching for political information. Individuals and groups with richer political information repertories can be expected to have higher levels of political knowledge, efficacy, and participation. This article argues further that a clear connection exists between peoples’ informational and participatory repertoires and tests these propositions using a large, heterogeneous sample of the Israeli public during the 2013 election campaign. The analysis supports the claims of this study, with a few intriguing exceptions.


Media, War & Conflict | 2013

Promoting stories about terrorism to the international news media: A study of public diplomacy

Moran Yarchi; Gadi Wolfsfeld; Tamir Sheafer; Shaul R. Shenhav

Antagonists’ images in the international news media can play a significant role in determining their level of political success in the international arena, which explains why so many political actors invest considerable resources in public diplomacy. The goal of the present study is to explain the level of success that various actors (countries and non-state actors) have in promoting their preferred frames about terror to the international news media. Four types of explanatory variables are proposed, divided into context and focal event factors. Context factors include the political values and policy proximity between the country attacked (the victimized country) and a country whose news media have been targeted for influence (the target country), as well as the target country’s experience in dealing with terror. Focal event factors refer to the nature of the trigger events that generate news coverage of terrorism. Apart from one exception (the policy proximity), all of the hypotheses were confirmed. The findings indicated that focal event factors have the most significant effect on the way foreign media covers conflicts and that, when it comes to coverage of terrorism, journalists are more interested in constructing a dramatic story than putting the events into a more general political context.


Terrorism and Political Violence | 2016

From Warfare to Imagefare: How States Should Manage Asymmetric Conflicts With Extensive Media Coverage

Ami Ayalon; Elad Popovich; Moran Yarchi

Conflicts in the 21st century differ from past conflicts based on two central factors: the level of asymmetry and disparity between the actors taking part in the conflict and the amount of foreign media coverage that a conflict receives. This article aims to develop a new theoretical perspective on the implications of these two factors on how the involved states manage a conflict. Most actors in current conflicts have vast levels of disparity and receive extensive media coverage; events in those conflicts are referred to as occurrences in the “information space” because a conflicts borders are anywhere people can receive information about it. “Imagefare”—the use of images as a guiding principle or a substitute for traditional military means to achieve political objectives—is argued to be the main tool for better facing adversaries in the information space.


Studies in Conflict & Terrorism | 2014

The Effect of Female Suicide Attacks on Foreign Media Framing of Conflicts: The Case of the Palestinian–Israeli Conflict

Moran Yarchi

The study examines the effect of female suicide attacks on foreign media framing of conflicts. Examining the Palestinian–Israeli conflict, 2,731 articles were sampled that covered terrorist events (American, British, and Indian press); 625 appeared in the week following a females suicide attack, 97 reported an attack by a female perpetrator. The findings suggest that foreign media discourse around female suicide bombers promotes more messages about the society within which the terrorists are embedded. Since the coverage of female terrorists tends to provide more detailed information about the perpetrator, it focuses more on the terror organizations’ side of the conflicts story.


Online Information Review | 2015

Aristotelian rhetoric and Facebook success in Israel’s 2013 election campaign

Tal Samuel-Azran; Moran Yarchi; Gadi Wolfsfeld

Purpose – The purpose of this paper is to contribute to the mapping of the social media discourse involving politicians and their followers during election campaigns, the authors examined Israeli politicians’ Aristotelian rhetoric on Facebook and its reception during the 2013 elections campaign. Design/methodology/approach – The authors examined the Aristotelian rhetorical strategies used by Israeli politicians on their Facebook walls during the 2013 elections, and their popularity with social media users. Findings – Ethos was the most prevalent rhetorical strategy used. On the reception front, pathos-based appeals attracted the most likes. Finally, the results point to some discrepancy between politicians’ campaign messages and the rhetoric that actually gains social media users’ attention. Research limitations/implications – The findings indicate that Israel’s multi-party political system encourages emphasis on candidates’ credibility (ethos) in contrast to the prevalence of emotion (pathos) in typical ...


Democracy and Security | 2014

“Badtime” Stories: The Frames of Terror Promoted by Political Actors

Moran Yarchi

Political actors often use public diplomacy in an attempt to promote their messages. This study deals with the frame-building process and presents the frames on terror used by political actors involved in three conflicts that utilize terror as a weapon: the conflict between the United States and al-Qaida, the conflict between the United Kingdom and Islamic groups, and the Israeli–Palestinian conflict. Each political actors story is divided into three elements (compatible to Entmans “framing” definition): problem, cause, and solution. Differences among the frames promoted by the actors are explained by variations in cultural values and a countrys role in the international arena and in its previous experience in conflicts.


Journal of Sport & Social Issues | 2016

“Here’s Hoping We Get Pummeled” Anti-Nationalist Trends Among Israeli Sports Fans

Ilan Tamir; Yair Galily; Moran Yarchi

This study discusses changes in football fans’ perception of nationalism in recent years. A growing number of athletes, fans, and sports teams have been explicitly prioritizing their own particular individual interests over national ones. National football teams nowadays enjoy far less support from their fans, whose allegiances are often multiple and who, at times, even reject their own national team. Globalization and the rise of social networks, along with economic and individual agendas, have all been chipping away at national sports teams’ popularity. Using content analyses of online forums and Israeli football fans’ Facebook groups during times the national team was playing, this study aims to reveal a variety of vested interests on multiple levels, which serve to undermine national sports hegemony.


Studies in Conflict & Terrorism | 2015

From Munich to Boston, and from Theater to Social Media: The Evolutionary Landscape of World Sporting Terror

Yair Galily; Moran Yarchi; Ilan Tamir

Modern terrorist attacks are usually characterized by intentionally extreme public displays of massive violence to get wide propagation, courtesy of the media. This article uses large-scale, world sporting events, from the 1972 Munich massacre to the 2013 Boston Marathon bombing to document and analyze how terror acts grew and acclimatized into a reality in which the symbiotic, massive linkage between two gigantic entities—sports and the media—allows terrorism to prosper.


American Behavioral Scientist | 2016

The Boston Game and the ISIS Match Terrorism, Media, and Sport

Yair Galily; Moran Yarchi; Ilan Tamir; Tal Samuel-Azran

The world is becoming largely interconnected. This notion has thought-provoking implications due to the fact that this interdependence affords terrorist organizations opportunities to perpetrate attacks. It is inevitable that an increased risk of terrorism, especially on the forefront of megasporting events, is on the rise due to the global publicity such attacks receive. This article focuses on the Boston Marathon Bombing and the Islamic State and illustrates how high-profile news coverage and coverage on social media (through user-generated content or “terrorist organization”–generated content) advance terrorist groups’ attempts to use large-scale sporting events to leverage their agenda and ideology.


American Behavioral Scientist | 2016

Promoting Terror or Sport? The Case of Qatar’s International Image

Tal Samuel-Azran; Moran Yarchi; Yair Galily; Ilan Tamir

Qatar’s successful bid for hosting the 2022 soccer World Cup is regarded as one in a series of attempts to change Qatar’s image as a terror-sponsoring state. To understand the power of hosting megasport events to rebuild a country’s international image, the present study compares the coverage of Qatari sport affairs with concurrent terror-sponsoring allegations, via a sentiment analysis of coverage of Qatari affairs by three international networks (SKY, CNN, and ITV) between August 20, 2013 and December 31, 2014. Surprisingly, the analysis found that terror-related articles contained significantly more positive sentiment than articles on other issues, whereas the tone toward Qatar in sport-related articles was significantly less positive than other topics. The study illustrates the limits of using sport as a soft power strategy, and underscores the superiority of on-the-ground efforts to deflect terror allegations as a strategy for improving a country’s image.

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Tal Samuel-Azran

Interdisciplinary Center Herzliya

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Gadi Wolfsfeld

Hebrew University of Jerusalem

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Amnon Cavari

Interdisciplinary Center Herzliya

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Dana Mastro

University of California

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Shira Pindyck

University of Pennsylvania

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Ami Ayalon

Israel Democracy Institute

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Amit Lavie-Dinur

Interdisciplinary Center Herzliya

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