Myong Jae Lee
California State Polytechnic University, Pomona
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Publication
Featured researches published by Myong Jae Lee.
International Journal of Contemporary Hospitality Management | 2005
Myong Jae Lee; Ki-Joon Back
Purpose – Proposes to review convention and meeting management articles published in the hospitality and tourism literature.Design/methodology/approach – Uses content analysis of 147 articles published in hospitality and tourism journals for the 14 years from 1990 to 2003.Findings – Identifies five core research themes, i.e. economic impact of conventions, site selection, meeting participation processes, destination marketing, and advances in technology.Originality/value – Offers the first thematic view of convention and meeting management issues, derived from the literature.
Journal of Travel Research | 2008
Myong Jae Lee; Ki-Joon Back
Understanding association meeting participation is increasingly important to destination marketers and meeting planners. This study develops and tests three competing models of conference participation. Using structural equation modeling, the results reveal that all three models provide theoretical bases for understanding meeting participation behavior. A fuller understanding of meeting participation is achieved by adding two domain-specific variables: destination image and past experience.
Journal of Convention & Event Tourism | 2006
Myong Jae Lee
Abstract Over the past decades, the growth of the convention and event industry has enhanced an awareness of its economic significance to local, state, and national economies. Accordingly, many industry and academic studies have introduced various methods for accurately assessing the direct and indirect economic impacts of conventions and special events. Among them, the input-output (I-O) model is widely used for the economic impact assessments. This article first reviews economic impact studies in the convention and event tourism sector and then discusses issues related to the I-O model framework.
Journal of Vacation Marketing | 2011
Myong Jae Lee; Neha Singh; Eric S.W. Chan
The purpose of this article is to cluster service failures and recovery actions in the hotel industry. Keywords were extracted from the descriptive responses of hotel guests and systematically clustered to identify major areas of service failures and recovery actions in the hotel industry. Two sets of textual data (service failure and service recovery) were collected from 75 hotel guests using the critical incident technique and content-analyzed with a text-mining program. Text-mining analysis identified 50 keywords in eight clusters from the service failure data and 50 keywords in seven clusters from the service recovery data. The identified keywords were conceptually graphed to map meaningful findings that are logically precise and computationally tractable. The major theoretical and practical implications are also discussed in this study.
Asia Pacific Journal of Tourism Research | 2012
Myung-Ja Kim; Myong Jae Lee; Choong-Ki Lee; Hak-Jun Song
Tourism is one of the worlds largest and fastest-growing industries, and female travelers continue to contribute to the growth of the industry. However, little conceptual research has been conducted on overseas travel behavior and the role of gender in the decision-making process. Thus, this study examined the sophisticated decision-making process of overseas travel and the moderating effect of gender in the decision-making process, using the model of goal-directed behavior (MGB). The results indicate that the MGB is a powerful framework for explaining overseas travel behavior and that gender plays a critical role during the decision-making process. Both theoretical and practical implications are discussed in the discussion section.
Journal of Convention & Event Tourism | 2010
Myong Jae Lee; Sylvester Yeung; Ben Dewald
The purpose of this empirical study is to identify the underlying dimensions of exhibition attendance motivations from the perspective of exhibition attendees. Using delineated motivational factors, this study then compares attendees’ perceptions of motivational factors in two major market segments: trade and public shows. A total of 302 attendee responses were collected at various exhibitions held in Hong Kong. The results of this empirical research indicate that there are five motivational factors in exhibition attendance, of which information search and market investigation are the two most important motivators. A market segment comparison shows that trade show attendees’ motivations are significantly greater than those of public show attendees across all five factors. The managerial implications for exhibition organizers and exhibitors are discussed in detail.
Asia Pacific Journal of Tourism Research | 2013
Choong-Ki Lee; Myong Jae Lee; Seung-Hyun Yoon
Past research on the economic impact of convention and exhibition businesses has neglected disaggregated expenditures of these consumer groups. The primary reason for this neglect is that estimating the economic impacts of these businesses is complicated and requires comprehensive surveys of various consumer groups. Thus, this study estimated expenditures based on surveys to different consumers such as convention and exhibition visitors, convention and exhibition organizers, and exhibitors. This study also employed a regional input–output (I–O) model and then matched the types of expenditure patterns with the I–O table. Survey results show that exhibition visitors spent the largest amount (US
Journal of Travel & Tourism Marketing | 2017
Heesup Han; Jinsoo Hwang; Myong Jae Lee
153 million), followed by convention attendees (US
Cornell Hospitality Quarterly | 2016
Howook “Sean” Chang; Chang Huh; Myong Jae Lee
48 million), convention organizers (US
Journal of Marketing for Higher Education | 2008
Samuel Seongseop Kim; Myong Jae Lee; Kaye Chon
47 million), exhibition organizers (US