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International Journal of Contemporary Hospitality Management | 2005

A review of economic value drivers in convention and meeting management research

Myong Jae Lee; Ki-Joon Back

Purpose – Proposes to review convention and meeting management articles published in the hospitality and tourism literature.Design/methodology/approach – Uses content analysis of 147 articles published in hospitality and tourism journals for the 14 years from 1990 to 2003.Findings – Identifies five core research themes, i.e. economic impact of conventions, site selection, meeting participation processes, destination marketing, and advances in technology.Originality/value – Offers the first thematic view of convention and meeting management issues, derived from the literature.


Journal of Travel Research | 2008

Association Meeting Participation: A Test of Competing Models:

Myong Jae Lee; Ki-Joon Back

Understanding association meeting participation is increasingly important to destination marketers and meeting planners. This study develops and tests three competing models of conference participation. Using structural equation modeling, the results reveal that all three models provide theoretical bases for understanding meeting participation behavior. A fuller understanding of meeting participation is achieved by adding two domain-specific variables: destination image and past experience.


Journal of Convention & Event Tourism | 2006

Analytical Reflections on the Economic Impact Assessment of Conventions and Special Events

Myong Jae Lee

Abstract Over the past decades, the growth of the convention and event industry has enhanced an awareness of its economic significance to local, state, and national economies. Accordingly, many industry and academic studies have introduced various methods for accurately assessing the direct and indirect economic impacts of conventions and special events. Among them, the input-output (I-O) model is widely used for the economic impact assessments. This article first reviews economic impact studies in the convention and event tourism sector and then discusses issues related to the I-O model framework.


Journal of Vacation Marketing | 2011

Service failures and recovery actions in the hotel industry: A text-mining approach

Myong Jae Lee; Neha Singh; Eric S.W. Chan

The purpose of this article is to cluster service failures and recovery actions in the hotel industry. Keywords were extracted from the descriptive responses of hotel guests and systematically clustered to identify major areas of service failures and recovery actions in the hotel industry. Two sets of textual data (service failure and service recovery) were collected from 75 hotel guests using the critical incident technique and content-analyzed with a text-mining program. Text-mining analysis identified 50 keywords in eight clusters from the service failure data and 50 keywords in seven clusters from the service recovery data. The identified keywords were conceptually graphed to map meaningful findings that are logically precise and computationally tractable. The major theoretical and practical implications are also discussed in this study.


Asia Pacific Journal of Tourism Research | 2012

Does gender affect Korean tourists' overseas travel? Applying the model of goal-directed behavior.

Myung-Ja Kim; Myong Jae Lee; Choong-Ki Lee; Hak-Jun Song

Tourism is one of the worlds largest and fastest-growing industries, and female travelers continue to contribute to the growth of the industry. However, little conceptual research has been conducted on overseas travel behavior and the role of gender in the decision-making process. Thus, this study examined the sophisticated decision-making process of overseas travel and the moderating effect of gender in the decision-making process, using the model of goal-directed behavior (MGB). The results indicate that the MGB is a powerful framework for explaining overseas travel behavior and that gender plays a critical role during the decision-making process. Both theoretical and practical implications are discussed in the discussion section.


Journal of Convention & Event Tourism | 2010

An Exploratory Study Examining the Determinants of Attendance Motivations as Perceived by Attendees at Hong Kong Exhibitions

Myong Jae Lee; Sylvester Yeung; Ben Dewald

The purpose of this empirical study is to identify the underlying dimensions of exhibition attendance motivations from the perspective of exhibition attendees. Using delineated motivational factors, this study then compares attendees’ perceptions of motivational factors in two major market segments: trade and public shows. A total of 302 attendee responses were collected at various exhibitions held in Hong Kong. The results of this empirical research indicate that there are five motivational factors in exhibition attendance, of which information search and market investigation are the two most important motivators. A market segment comparison shows that trade show attendees’ motivations are significantly greater than those of public show attendees across all five factors. The managerial implications for exhibition organizers and exhibitors are discussed in detail.


Asia Pacific Journal of Tourism Research | 2013

Estimating the Economic Impact of Convention and Exhibition Businesses, Using a Regional Input–Output Model: A Case Study of the Daejeon Convention Center in South Korea

Choong-Ki Lee; Myong Jae Lee; Seung-Hyun Yoon

Past research on the economic impact of convention and exhibition businesses has neglected disaggregated expenditures of these consumer groups. The primary reason for this neglect is that estimating the economic impacts of these businesses is complicated and requires comprehensive surveys of various consumer groups. Thus, this study estimated expenditures based on surveys to different consumers such as convention and exhibition visitors, convention and exhibition organizers, and exhibitors. This study also employed a regional input–output (I–O) model and then matched the types of expenditure patterns with the I–O table. Survey results show that exhibition visitors spent the largest amount (US


Journal of Travel & Tourism Marketing | 2017

The value–belief–emotion–norm model: investigating customers’ eco-friendly behavior

Heesup Han; Jinsoo Hwang; Myong Jae Lee

153 million), followed by convention attendees (US


Cornell Hospitality Quarterly | 2016

Would an Energy Conservation Nudge in Hotels Encourage Hotel Guests to Conserve

Howook “Sean” Chang; Chang Huh; Myong Jae Lee

48 million), convention organizers (US


Journal of Marketing for Higher Education | 2008

Study Motivations and Study Preferences in the Korean Hospitality and Tourism Field

Samuel Seongseop Kim; Myong Jae Lee; Kaye Chon

47 million), exhibition organizers (US

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Sylvester Yeung

Hong Kong Polytechnic University

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Jung Mo Seo

Cheju Halla University

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Chang Lee

University of Alabama

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